Manager Marketing - Turf and Consumer

If you are a strategic and creative Marketing Manager that knows how to use all marketing disciplines to set and reach KPIs and metrics that will drive revenue, customer engagement, brand awareness and market share, you are someone we want at Briggs & Stratton. As a Marketing Manager for our Turf and Consumer Business Unit, you'll plan, budget, coordinate and develop strategic marketing communications programs focused on increasing brand awareness and maintaining our brand integrity. You will also lead promotional campaigns, public relations initiatives and sales support deliverables to ensure our Ferris Mowers brands are top of mind with outdoor power equipment dealers, homeowners and landscapers. #LI-MD1 #LI-Hybrid

You will do this by:

• Partnering with Marketing Leadership to create programs that support the sale of Turf and Consumer segment's products
• Developing and executing integrated marketing plans that align with sales goals and business objectives.
• Leading marketing initiatives for end-user segments, including seasonal and need-based promotions.
• Collaborating with sales, product and operations teams to support new product launches
• Manage public relations efforts, serving as the primary liaison with PR agencies, media, and corporate communications
• Analyzing and reporting on marketing performance, making recommendations for improvement.
• Maintaining and updating market intelligence databases on pricing, market shares, volumes, and competitors
• Manage advertising agreements, creative assets, and campaign timelines while tracking ROI
• Planning, budgeting, and providing creative direction for photo and video shoots
• Performing full range of managerial responsibilities which may include but not be limited to: interviewing, hiring, coaching and developing employees; planning, assigning and directing work; EEO/AA; performance management; department budget

The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.

You are the kind of person who is/has:

• Obsessed with data-driven decision-making
• A problem-solver who combines creativity with strategic thinking
• Committed to cross-functional collaboration
• Highly organized and meticulous with details

Qualifications:

• Bachelors Degree in Marketing or equivalent education and experience
• Minimum of seven years' experience, with eight or more preferred, in marketing industry or related field
• Management and/or leadership experience preferred
• Experience marketing durables or outdoor power equipment preferred
• Knowledge and expertise in marketing to homeowners and/or landscapers preferred
• Strong knowledge of marketing communications
• Excellent written and verbal communication skills
• Proven ability to successfully manage several assignments simultaneously and to coordinate with multiple departments at all levels of the organization
• Must be resourceful and team focused, have strong problem solving skills, a strong initiative for efficiency and quality and be a proven self-starter able to work independently
• Ability to travel 30% annually - domestically and potentially within North America
• Fluent in English and primary language used in area of responsibility and/or location

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.