Retention Marketing Manager, Email & Mobile

As the Marketing Manager, Retention (Email & Mobile), you will own the execution of Triggered and Transactional campaigns across Email and Mobile Messaging (App Push, SMS) for our Beauty Client's extensive, high-performing retention program. Reporting to the Senior Marketing Manager - Canada Retention, you will leverage your lifecycle marketing expertise and cross-functional partnership skills to drive client engagement, loyalty, and revenue growth.

• Execute and QA campaigns within Braze and Bluecore, serving as the primary operator for build, testing, and deployment.
• Build, refine, and maintain event-based Triggered and Transactional campaigns supporting both e-commerce and in-store client journeys across Canada.
• Oversee end-to-end lifecycle campaign development in partnership with Retention, CRM, Campaigns & Content, Product, Analytics, Development, and external vendors.
• Maintain a holistic view of the client messaging ecosystem across Email, App Push, and SMS.
• Ensure flawless operational execution by:
  
  
  
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    Proofing, testing, and QA'ing campaigns to confirm links, promotions, product content, and creative render accurately across devices.

  • Identifying and troubleshooting issues in partnership with Product and Engineering teams.
  • Recommending workflow and process optimizations to improve efficiency and campaign quality.
  
  
  
  
• Champion the Canadian client experience by maintaining a client-first mindset in all lifecycle initiatives.
• Monitor and report on Triggered and Transactional performance, highlighting key wins and delivering actionable recommendations.

• Fully remote role

Experience

• 3+ years managing complex automated Email and/or Mobile campaigns using platforms such as Braze or Bluecore (experience with Epsilon also accepted).
• Proven experience collaborating cross-functionally with Product and Engineering teams to build, launch, and troubleshoot campaigns.

Education

• Bachelor's degree or equivalent experience.

• Strong analytical mindset with the ability to translate performance data into strategic insights (Tableau experience a plus).
• Excellent interpersonal and communication skills; comfortable working across multiple teams and stakeholders.
• Highly organized with the ability to juggle competing priorities in a fast-paced, deadline-driven environment.
• Adaptable and solutions-oriented, with a calm, proactive approach to change and ambiguity.
• Self-starter with a strong sense of urgency and ownership.
• Meticulous attention to detail, with a passion for accuracy and quality execution.