Marketing Content Writer

• This position is structured as a permanent position within the Division of Development & Alumni Relations. We are unable to sponsor a work visa for this position.

Bachelor's degree in a related field or equivalent

• At least 1-2 years of work experience in marketing, communications, or public relations.
• Experience in a role that requires frequent/heavy writing, whether for media, social, web or print materials.
• Experience in media relations, digital advertising, email marketing and/or social marketing.
• Ability to manage 20+ writing assignments with varying deadlines at any given time.
• Knowledge of AP Style writing.
• An understanding of and experience with search engine optimization writing.
• Experience with graphic design and/or knowledge of design programs.
• Experience with building, editing, and proofing blogs and pages in web development programs like WordPress.
• Experience in higher education and/or fundraising.
• Experience in a public relations or marketing agency.
• Experience in project management or developing project timelines.
• Exhibits behavior that supports the mission, vision, and values of the University of Georgia.

• Self-starter, takes initiative, and can work independently as well as in a team environment.
• Eager to learn, pursue new/unconventional communications tactics and expand writing skills and repertoire.
• Ability to navigate complex projects and ensure they are completed on deadline.
• Ability to collaborate with others and enlist buy-in from different groups.
• Exemplary communications skills (both written and verbal).
• Organizational skills and ability to multitask.
• Demonstrates a commitment to outstanding customer service.
• Communicates and employs interpersonal actions that model high standards of professional, responsible, accountable, and ethical conduct.

• Through open, honest, and respectful communication, all staff, supervisors, and colleagues of the Division of Development & Alumni Relations are expected to interact with fairness, compassion, and decency. All employees will be held accountable for meeting the expectation of promoting a stable, productive, and healthy work environment.
• Adherence to CASE standards and commonly accepted industry standards relating to fundraising reporting are expected of all fundraisers. All fundraisers will be held accountable for meeting this expectation.

• Some after-hours work and/or traveling may be involved
• Work in a standard office environment
• Sit and work at a computer workstation for extended periods of time
• Work using electronic mail, telephone, video calls, face-to-face discussions, paper form correspondence
• Communicate effectively in writing, speaking, and listening
• Organize and establish priorities; Remember detail; multi-task
• Lift and/or move up to 20 pounds
• Walk, stand, stoop, lift, kneel, climb

• Develop high-quality content that includes (but is not limited to) copy for: news releases, websites, emails, social media, blogs, scripts, university publications, and direct mail.
• Collaborate with DARCOMM colleagues (Creative, Digital, Communications) to enhance content with appropriate visuals.
• Ensure all content and final products:
  
  
  • Follow AP Style and use correct/consistent grammar
  • Are factually correct
  • Positively reflect the UGA brand
  • Support DAR/UGA goals
  
  
  
  
  
• Master the UGA brand voice and tone, as well as any other sub-brands such as those developed for alumni, fundraising, parent giving, Mentor Program, etc.
• Customize content to channels (web, email, social, print, events, advertising, etc.) and ensure content is written in UGA brand voice/tone and at length for those channels.
• Develop relationships across the division and campus to enhance research when needed.
• Gain knowledge from constituent database to develop accurate and thorough profiles on alumni, donors, students, and friends of the university. Enhance with online and campus research.
• Interview story subjects to gain background knowledge, quotes, and other information, and follow up with them later for reviews and approvals of content.
• Craft persuasive language to show target audiences the importance of and impact of their engaging with the university.
• Ensure content is reviewed, approved, and shared with appropriate internal and external audiences.
• Understand timelines and adhere to deadlines. Keep colleagues informed about projects on a regular basis by following DARCOMM's workflow processes and leveraging the team's project management system.
• Help prioritize projects to ensure DARCOMM is focused on the most strategically important work. Identify assignments that overlap and could benefit from collaboration to ensure efficient work across the DARCOMM team.
• Collaborate with and seek input from creative, communications and
• digital colleagues.

• Enhance concepting process in the role of creative writer.
• Join appropriate meetings to lend a strategic eye to what content should be developed to achieve target unit, division, and UGA goals.
• Collaborate with DARCOMM and campus colleagues to determine effective content needs for a variety of projects.

• Ensure DARCOMM is consistently putting forth excellent work that is both high-quality and accurate.

• Organize potential story and profile ideas that may come from members of the DARCOMM team, campus colleagues, or internal/external media channels.
• Share story ideas with other members of the DARCOMM team who could benefit from and/or are seeking story ideas for a variety of projects.

• Stay informed of any changes to AP Style and leverage this style in all content being developed for UGA.
• Monitor content trends in media channels and with input from DARCOMM colleagues to ensure final deliverables are as effective as possible.
• Share any interesting/helpful information about trends or writing with colleagues as appropriate.