Global Marketing GTM Associate

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

As the Global Marketing GTM Associate, you will play a key role in supporting the strategy and optimization of the Global Marketing Go-to-Market (GTM) process. This includes delivering brand content and materials for customer sell-in across wholesale and direct-to-consumer (DTC) channels. You'll collaborate closely with cross-functional teams - Global Marketing, Product, Merchandising, Channels (VM Retail/Site, Social, Media, PR), and regional partners - to drive GTM execution and cross-category alignment. This role reports to the Global Marketing GTM Manager.

MAJOR ACCOUNTABILITIES:

• Support the development and execution of Global Marketing's GTM strategy and content for customer sell-in (wholesale and DTC), contributing to brand and commercial success.

• Lead end-to-end marketing productions, managing timelines, budgets, and cross-functional teams to deliver high-impact sell-in content.

• Refine and optimize marketing processes to improve efficiency and effectiveness in global sell-in efforts.

• Assist in building the seasonal marketing calendar, aligning brand and product storytelling with Global Product and Merchandising teams.

• Develop scalable GTM strategies and partner with global channels and regions to build integrated marketing plans that drive demand and sales.

• Monitor market trends, competitive activity, and industry best practices to inform strategic planning and execution.

REQUIREMENTS FOR SUCCESS:

• Bachelor's degree or equivalent preferred.

• 2+ years of relevant experience in global brand and/or product marketing.

• Proven ability to support or lead go-to-market strategies, ideally with exposure to international markets. Experience in creating marketing content and collaborating on creative processes to ensure brand consistency across diverse audiences.

• Strong project management skills with the ability to navigate complex initiatives involving multiple stakeholders. Ability to identify risks and contribute to informed decision-making in dynamic environments.

• Excellent interpersonal and communication skills for effective collaboration across teams and regions.

• Familiarity with tools such as Asana (project management) and Widen (digital asset management), or similar platforms preferred.

Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.