Marketing Activation Director

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Job Description

Albemarle is hiring for a Marketing Activation Director. This position is hybrid (3-days per week in office) and located in Charlotte, NC..

The Marketing Activation Director is a strategic and execution-focused role responsible for driving brand engagement and commercial success through integrated marketing initiatives. This role is the execution engine behind the brand's commercial success. The Marketing Activation Director brings the strategy to life across customer touchpoints - from tradeshows and digital campaigns to sales enablement and customer experience. This role is equal parts orchestrator, strategist, and activator.

The leader will oversee a high-performing team responsible for the planning and execution of tradeshows, events, go-to-market campaigns, digital marketing efforts, and customer experience programs. Through cross-functional collaboration with Product, Sales, Marketing, Sales Excellence, and Marcom teams, this individual will ensure alignment across launch strategies, messaging, and customer engagement.

This role will also manage market intelligence, voice of customer insights, and the development of sales collateral to support revenue growth and customer satisfaction. This position requires 3 days in the Charlotte office per week.

What You Will Do

Reporting to the Vice President of Strategic Marketing, key responsibilities will include:

Strategic Execution

• Bridge the marketing strategy with localized execution, aligning closely with the key product market segments.

• Align GTM plans with corporate objectives, sales targets and strategic initiatives.

Tradeshows & Events

• Lead the planning, logistics, and execution of industry tradeshows, conferences, and customer events.

• Ensure brand consistency and high-impact presence across all event touchpoints.

Digital Marketing

• Oversee digital campaigns including email, social media, SEO/SEM and paid media as part of the leads to revenue program.

• Monitor performance metrics and optimize campaigns for engagement and conversion.

Market Intelligence & VOC

• Gather and analyze competitive intelligence, market trends, and customer feedback.

• Translate insights into actionable strategies and content that resonate with target audiences.

Sales Enablement & Collateral

• Develop and maintain sales tools, presentations, brochures, and product sheets.

• Ensure materials are aligned with brand guidelines, working with Marcom, and tailored to customer segments.

Customer Experience

• Partner with cross-functional teams to enhance customer journey touchpoints.

• Implement programs that improve satisfaction and advocacy.

Key Skills & Competencies:

• Strategic Thinking: Ability to align marketing efforts with business goals by product and region.

• Cross-Functional Collaboration: Ability to partner with teams across sales, marketing, communications, product management, and R&D to align efforts with business strategies.

• Execution Excellence: Skilled in managing complex projects with tight deadlines.

• Customer Centricity: Deep understanding of customer needs and behaviors.

• Communication: Clear, persuasive and collaborative across teams.

• Data Driven Decision Making: Utilize insights to guide strategy and measure impact.

What You Bring

Required:

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field (Master's degree preferred).

• 7+ years of experience in B2B Marketing Leadership roles, ideally in the industrial or commodity, or a similar sector.

• Experience managing and leading global projects and programs in a matrix environment as proven by success in executing integrated marketing campaigns and events.

• Strong analytical skills with experience in market research and VOC programs.

• Proficiency in marketing automation platforms, CRM systems, and digital analytics tools.

This role requires a candidate who thrives in a fast-paced environment, is highly organized, and can manage a variety of initiatives simultaneously. The successful candidate will be an integral part of the team, driving key insights, enhancing customer relationships, and promoting the company's brand at industry events.

Benefits of Joining Albemarle

• Competitive compensation

• Comprehensive benefits package

• A diverse array of resources to support you professionally and personally.

We are partners to one another in pioneering new ways to be better for ourselves, our teams, and our communities. When you join Albemarle, you become our most essential element and you can anticipate competitive compensation, a comprehensive benefits package, and resources that foster your well-being and fuel your personal growth. Help us shape the future, build with purpose and grow together.