Campaign Content Strategist

As the world's leading vendor of Cyber Security, facing the most sophisticated threats and attacks, we've assembled a global team of the most driven, creative, and innovative people. At Check Point, our employees are redefining the security landscape by meeting our customers' real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base.

Check Point Software Technologies has been honored by Time Magazine as one of the World's Best Companies for 2024 and Newsweek's 2025 list of Americas Best Cybersecurity Companies. We've also earned a spot on the Forbes list of the World's Best Places to Work for five consecutive years (2020-2024) and recognized as one of the World's Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us.

Purpose: Develops and manages campaign content strategy to ensure storytelling consistency and engagement across all buyer stages and marketing channels.

Key Responsibilities:

Rationale: Content is the core of campaign success. This role ensures each campaign has the right assets and storytelling to engage target audiences and accelerate pipeline creation.

• Partner with Campaign Managers to develop content aligned to personas and buyer journeys.
• Create multi-format content (emails, web, video, thought leadership, etc.).
• Collaborate with Product Marketing and Brand to maintain message consistency.
• Track engagement metrics and optimize content performance.

• 3+ years of experience in campaign management and content development, preferably in the B2B sector and/or cybersecurity industry.
• Proven track record of creating high-quality content, including presentations, white papers, data sheets, and social media posts.
• Strong understanding of content strategy principles and metrics-driven content development.
• Experience with AI tools for content creation, such as ChatGPT, is highly desirable.
• Exceptional writing and storytelling skills, with the ability to convey complex information clearly.
• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Ability to work independently and in a team environment, demonstrating creativity, innovation, and a results-oriented approach

Must be eligible to work in the United States without sponsorship from an employer now or in the future

• EOE M/F/Veterans/Disabled

The wage range for this position takes into consideration a variety of factors in determining your pay. We'll consider your location, experience, certifications, and other business and organizational needs. The wage disclosure has not been adjusted for applicable geographic differentials associated with the location at which this position may be filled. A reasonable estimate of the current base wage range for this role is $94,500-$112,500. In addition to the base compensation, certain roles are eligible for additional compensation, including an annual bonus or sales incentive based on revenue or utilization, depending on the terms of the plan and the employee's role. These awards are allocated based on individual performance. Benefits/perks listed here may vary depending on the nature of your employment with Check Point Software Technologies and the country/state where you work. US-based employees gain access to healthcare benefits, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, stock awards and an employee stock purchasing plan.