Senior Product Marketing Manager

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Adobe Firefly Creative Production for Enterprise helps enterprises plan, produce, and scale on-brand content with generative AI. As a Senior Product Marketing Manager on the Firefly Enterprise Product Marketing team, you'll implement high-impact GTM programs for Firefly Creative Production-coordinating launches, building field-ready narratives and assets, and partnering across teams to drive awareness, adoption, and customer champions.

• Plan & run releases: Drive day-to-day launch execution-readiness plans, timelines, release notes, FAQs, web updates, customer comms, and internal briefings.

• Build sales enablement: Develop and maintain sales enablement materials (decks, talk tracks, demo scripts, objection handling, battlecards, value slides) and keep them current and easy to find.

• Drive cross-functional GTM: Orchestrate coordinated programs with Product, Design, Sales, Campaign Marketing, Web, AR/PR, and other PMM teams to hit pipeline, adoption, and usage goals.

• Adoption programs: Implement webinars, workshops, and other adoption initiatives to activate new customers and expand use cases.

• Customer evidence: Source, produce, and package case studies, references, and proof points with Adobe customers.

• Messaging & positioning: Develop clear, differentiated messaging for releases and campaigns; test with customers/sellers and iterate based on signal.

• Competitive & market updates: Maintain concise competitive snapshots and trend briefs that inform enablement and campaign content.

• Demo excellence: Keep demo environments, sample assets, and product tours up to date and aligned to priority use cases.

• Insights & reporting: Track enablement usage, campaign engagement, win/loss themes, and post-launch adoption.

• Pricing/packaging inputs: Provide field feedback, usage patterns, and customer insights to inform broader monetization decisions.

• 6-8+ years in B2B product marketing (enterprise SaaS; creative/marketing tech a plus).

• Proven launch execution and sales enablement experience for enterprise products.

• Strong program management across multiple workstreams and partners.

• Clear storytelling for executive, creative, and technical audiences.

• Analytical approach with familiarity in funnel/adoption metrics and win/loss analysis.

• Working knowledge of Generative AI creative workflows (templates, brand governance, localization, approvals, content reuse).

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

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If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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