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Brand Creative + Social Intern - Summer 2026

Red Wing Shoe Company
United States, Minnesota, Red Wing
Nov 19, 2025
Company Description

Red Wing Shoe Company is based in Red Wing, Minnesota, just 40 minutes from St. Paul, where our corporate office sits along the Mississippi River in downtown Red Wing. We are a global company with 2300 employees around the world, but we maintain a close-knit family atmosphere that comes with being a privately-held company. We're rich in history and tradition, but innovation drives us to deliver best-in-class product solutions and highly rated customer experiences. Focus on our employees and company culture results in meaningful employee engagement across the organization. Our Guiding Behaviors of Living our Values, Honoring our Brands, Inspiring our People, Centering on our Customers, and Preserving the long term success and legacy of our Company are the foundation on which we build our future.

Job Description

Red Wing Shoe Company is excited to announce our 2026 Internship Program! The program is designed to offer you meaningful work that will prepare you for your career. You'll get to see first-hand how our corporate teams develop strategies and practices that support our retail and manufacturing partners, and customers worldwide.Throughout the program, you'll collaborate with fellow interns and teams across the business, learn from mentors who are invested in your success, and take part in activities that strengthen our culture and support the communities we serve.

This position will offer a hybrid work structure. You will need to live within a commutable distance to Red Wing, MN as you'll be working on-site once a week (Tuesdays). Standard work hours for this position are Monday-Thursday 8am-5pm, Friday 8am-1pm.

Compensation is $25/hr.

What to Expect:

As a Brand Creative + Social Intern, you will play a key role in shaping how we connect with the next generation of skilled trades workers through social media and influencer engagement. You will focus on social media and influencer strategies targeted toward this audience, ensuring these channels remain a leading way to raise awareness and create authentic connections. This role offers the opportunity to gain hands-on experience in social media strategy, influencer marketing, and brand positioning while working on initiatives that directly impact how our brand is perceived in the marketplace.

As a Brand Creative + Social Intern, you will:

  • Develop, design, and execute real world social media and influencer campaigns (from TikTok to Made In USA efforts) in partnership with Brand Marketing, Social Media, and Creative teams.
  • Analyze consumer and competitive insights to inform key social media and influencer creative, design and copy decisions, and planning processes.
  • Gain experience in designing, writing for, promoting and maintaining the identity and perception of our Flagship brand in the marketplace.
  • Present social media landscape observations/implications to the full Red Wing Marketing Team.
    Qualifications

    We're looking for students who meet the following requirements:

    • Currently pursuing a degree in design, marketing, communications, or related field
    • Strong attention to detail, excellent design, written and verbal communication skills
    • Ability to handle multiple tasks independently while meeting deadlines
    • Interest in the retail, footwear or apparel industry a plus
    Additional Information

    Red Wing Shoes is an Equal Opportunity Employer.

    Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.

    Individuals with disabilities needing assistance in completing an application may contactrwsc.recruitment@redwingshoes.comor call 651-388-8211.

    Please view Equal Employment Opportunity Posters provided by OFCCP athttps://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm

    All offers of employment are contingent on satisfactory results of a background check.

    Red Wing Shoe Company, Inc. is a drug-free workplace.

    Red Wing Shoe Company will not be using recruitment agencies or firms to fill this position and we will not accept unsolicited resumes or candidate information. No agency calls please.

    The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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