Beverage Regional Manager (Houston, Texas)

As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bringadditionalsafe, trusted products to even more consumers and channels across the country. TheRegionalManager will be a key player in expanding our THC-infused beverage business and growing consumer access to our best-in-class products.

We are seeking a dynamic and entrepreneurial Regional Manager, Texas to spearhead the growth of our portfolio of brands led by Senorita and RYTHM, award-winning hemp-derived THC beverage brands, in a rapidly emerging market. This role combines strategic planning with hands-on execution, requiring someone who thrives in a fast-paced, startup-like environment. The ideal candidate is resourceful, driven, and eager to build a winning brand from the ground up. This role offers the ability to shape the market approach with significant growth opportunities as the business expands. However, the individual must be comfortable taking a hands-on approach, actively engaging in the market, and serving as the lead resource on the ground for the Texas market.

The ideal candidate lives in Dallas, Houston, or Austin TX. Reliable transportation is required as this role requires travel in market 75-100% of the time.

Market Strategy & Planning:

• Develop and execute a comprehensive territory plan to grow theSenoritaand RYTHMbrandstoday andInthe future

• Analyze market trends, consumer behaviors, and competitive landscapes toidentifygrowth opportunities.

• Establish sales targets and performance metrics to track success.

• Manage distributor planning and coordination to ensure strong execution in market and aligned goals

Sales & Relationship Building:

• Act as the face of theSenoritabrand in your territory, hitting the streets to build strong relationships with on and off-premiseretail partners, hemp retailers, and key stakeholders.

• Drive sales through product placement, promotions, and education within target accounts.

• Manage distributor partners tomutually beneficialbusiness plansandensurealignment and execution of objectives

• Secure new accounts and expand distribution within your assigned region.

Brand Advocacy & Education:

• Be an expert on theSenoritabrand and the hemp-derived legal THC beverage category, educating retailers and consumers on the benefits and unique qualities of the product.

• Develop and implement marketing initiatives and in-store activations to boost brand visibility.

Execution & Operations:

• Serve as the "feet on the street" by visiting accounts, conducting tastings, and ensuring excellent shelf presence.

• Coordinateinventory and ensuresufficient stocking levels to support growth plan and in-market programming

• Work closely with internal teams to refine strategies based on field feedback.

Team Development:

• Establish a team of account executives,steeringthe hiring and training ofnew personnel into the market and defining the go-to-market team structure and priorities

• Mentor and support team members as the territory expands.

• Proven Sales Experience:4+ years in a Territoryor StateManager role, preferably in the alcohol beverage industry.

• Entrepreneurial Spirit:Self-motivated and self-sufficient, with a hunger to win and the ability to work independently in a startup environment.

• Strategic & Tactical Skills:Capable of both developing a strategic plan and executing it on the ground.

• Relationship-Builder:Strong communicationand interpersonal skills, with a knack for building trust and rapport with clients and partners.

• Team leader:Experience managing and training junior resources to build a high-performing team with clear priorities,objectives, andaction plans

• Knowledge of Emerging Markets:Familiarity with the regulatory landscape ofalcohol beverage and/or hemp-derived legalTHC products is a plus.

• Passion for Innovation:Excited to champion a new category and educate consumers about the product.

• Resilience & Resourcefulness:Scrappy, adaptable, and ready to overcome challenges in a competitive industry.

• Must passany and allrequired background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver's license
• Must be a minimum of 21 years of age

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