Field Marketing Senior Analyst

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About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Description
The MuleSoft field marketing team is responsible for crafting and delivering high impact marketing programs and events that focus on MuleSoft's transformational solutions for our most senior-level customers. We do this by engaging IT staff and decision markers with engaging content and experiences.

The Field Events Senior Analyst role will support the strategic planning, execution and oversight of MuleSoft marketing programs in the US. This position is responsible for program management, analysis, tracking and reporting for strategic marketing initiatives with an emphasis on field marketing activations.

Responsibilities:

• Act as the strategic marketing liaison into the MuleSoft sales teams, including the representation and strategic positioning of key industry executive programs, webinars, workshops, strategic, third-party and ancillary events, web and direct mail programs.

• Work closely with the Marketing Director to manage weekly sales newsletter, presenting the market strategy, campaign results and new programs to sales stakeholders - BDRs, RVPs and AVPs to help build the sales pipeline and close business.

• Drive regional quarterly campaigns to build interest in field executive program events and post-event lead development.

• Evaluate, measure and report on strategic effectiveness and return on investment for program efforts. Own campaign operations such as campaign creation, event registration management and email.

• Ability to work on multiple, simultaneous marketing programs that require both critical thinking as well as high-speed tactical execution.

• Ability to lead cross-functional programming efforts with Industry, Cloud, Corporate Marketing, Partner Alliances Sales and Marketing teams.

• Quickly recognize, adapt and respond to changing market and company environments.

• Excellent verbal and written communication skills, have the ability to communicate with team members at varying levels of management, conceptually and tactically.

Required Skills:

• Bachelor level degree or equivalent experience preferably with a Marketing, Communications or Business emphasis.

• 3+ years of high-tech sales or marketing experience, preferably in a field sales facing role.

• 2+ years event planning experience of in-person marketing events is preferred.

• Solid understanding of Salesforce, or other CRM applications, Splash, and Google Suite preferred.

• Travel may be required.

Desired Skills:

• Strong project management skills and an ability to develop and deliver outstanding campaigns and programs within a very high velocity, shifting environment.

• Excellent verbal and written communication skills, have the ability to communicate with team members at varying levels (including Executive leadership), conceptually and tactically.

• Ability to work independently against tight deadlines in a fast-paced, changing environment keeping a sharp eye on detail and accuracy.

• Be a self-starter, highly motivated, able to "turn on a dime:, think through problems to come up with innovative solutions.

• Experience successfully collaborating with external vendors and external marketing agencies.

• For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

Unleash Your Potential

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