Marketing Specialist

Job Title: Marketing Specialist

Location: System Business Office

Department Name: Affiliate Marketing

Req #: 0000220000

Status: Salaried

Shift: Day

Pay Range: $62,476.00 - $88,248.00 per year

Pay Transparency:

The above reflects the anticipated annual salary range for this position if hired to work in New Jersey.

The compensation offered to the candidate selected for the position will depend on several factors, including the candidate's educational background, skills and professional experience.

Job Overview

The ideal candidate will support the growth of RWJBarnabas Health Medical Group by helping to develop, execute, and monitor marketing programs across a variety of channels including but not limited to marketing communications, public relations and social media deliverables.

Qualifications

Required:

• BA in Marketing/Communications or other related field required
• Minimum three to four years experience in marketing and communications

Preferred:

• 4 or more years in a corporate, health or hospital management position with responsibilities for marketing communications and public relations activities for an organized physician practice model -preferred
• Knowledge of: Microsoft Office and Hootsuite a plus
• Photography and video filming skills a plus
• Strong knowledge of communication practices and techniques
• Outstanding written and verbal communication skills
• Must be able to multitask and work well under pressure with minimal supervision
• Excellent organizational abilities

Essential Functions

• Research story ideas and write content, press releases, patient stories, by-lined articles and social media posts
• Write, proofread and edit marketing copy ensuring accuracy, clarity and accessibility
• Engage in proactive media outreach: build relationships with media to foster the best possible public image for RWJBH Medical Group and the system
• Respond to requests for information in a timely manner, including evenings/weekends as needed
• Manage information that is presented to the media
• Develop and execute social media and email program to meet marketing communications objectives
• Create internal communications and manage the facility intranet
• Coordinates events, exhibits and public outreach materials including evenings/weekends as needed
• Coordinate photography and video shoots and take photos/videos as necessary
• Ensure compliance with privacy practices: remain knowledgeable of applicable policies and regulations
• Work cooperatively and communicate openly with internal resources, clients and contracted vendors to ensure understanding of project needs, requirements, deadlines and budget,
• Track project expenses
• Ensuring signage/posters/bulletin boards are brand consistent and updated as necessary
• Participates in relevant meetings

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.