Sr. Corporate Communications Associate, Content and Owned Channels (Minneapolis, MN)

OVERVIEW

Support content strategy, planning and development, as well as distribution and management, across General Mills' external owned channels, including leadership for General Mills.com and A Taste of General Mills newsletter. This position ensures that all storytelling content is aligned with brand voice, accessible, and optimized for user experience and visibility in AI systems.

KEY RESPONSIBILITIES

Content strategy, planning + development:

• Support content strategy, planning and development across external owned channels, including corporate social (Meta, LinkedIn) and GeneralMills.com to increase brand awareness and engagement.
• Liaise with internal stakeholders on content reviews, approvals, and timelines.
• Collaborate with team to produce high-quality, audience-focused content.
• Ensure brand voice and consistency in tone, messaging and visual identity.
• Leverage AI tools and optimize content for user experience and visibility in AI systems.

Owned channels management:

• Lead content upload process across channels and platforms, and support troubleshooting, as needed.
• Work with internal and external stakeholders to deliver a best-in-class web experience for GeneralMills.com (U.S) and international sites.
• Oversee the relaunch and maintenance of GeneralMills.com, unifying storytelling and refreshing digital assets.
• Support ongoing reporting needs across General Mills' external owned channels.
• Stay updated on trends and capabilities within the owned media space.

MINIMUM QUALIFICATIONS

• 5+ years of professional communications experience.
• Bachelor's degree in Communications, Marketing, Journalism or related field.
• Proactive, self-starter with proven experience in content strategy, digital communications or owned media management.
• Strategic thinking and planning.
• Strong writing, editing and storytelling skills.
• Excellent organizational, communication and project management skills.
• Proven ability to manage content strategy, editorial processes and owned channels.
• Ability to interpret data and turn insights into actionable plans.
• Hands-on experience with Sprout, Poppulo and Sitecore.
• Graphic design skills and experience creating visual assets for digital channels.

ADDITIONAL CONSIDERATIONS

• International relocation or international remote working arrangements (outside of the US) will not be considered.
• Applicants for this position must be currently authorized to work in the United States on a full time basis. General Mills will not sponsor applicants for this position for work visas.

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.

Salary Range

The salary range for this position is $81000.00 - $121700.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

Reasonable Accommodation Request

If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form by following this link: Accommodations Request.