Web Content Manager

Role Overview We are seeking a strategic Web Content Manager to manage the online presence and critical business initiatives for a leading national home services and infrastructure firm.

This role combines product management principles with hands-on execution and critical business support, requiring someone who can think strategically while delivering tactical results under tight deadlines. You'll own the complete content lifecycle-from stakeholder intake to performance optimization-while managing time-sensitive M&A initiatives and building scalable processes that support our growing business needs.

Duties and Responsibilities

Serve as the trusted advisor and primary contact for Marketing, Corporate Communications, and Recruiting teams

Act as the strategic gatekeeper for all website content requests, evaluating feasibility, brand alignment, and business impact

Lead discovery sessions with stakeholders and UX to define project requirements, scope, and success metrics

Build strong cross-functional relationships through proactive communication and reliable delivery

Ensure all published content meets quality standards, compliance requirements, and aligns with overall web strategy

Serve as the primary product point of contact for M&A and company expansion initiatives

Partner with Marketing, Customer Experience and Creative on time-critical M&A and expansion content initiatives, including website updates, announcements, and integration materials

Manage unplanned, high-priority requests with compressed timelines, often requiring immediate resource reallocation

Coordinate rapid-response publishing workflows to support deal announcements and corporate communications

Ensure brand consistency and compliance standards are maintained even under accelerated delivery schedules

Own end-to-end publishing workflows across all company websites, ensuring brand consistency and compliance

Own overall visual quality control across all company websites, ensuring consistent brand standards and user experience

Maintain content governance by conducting regular audits to identify outdated content and ensure accuracy across all properties

Evaluate incoming requests to determine optimal execution paths-leveraging existing site components versus new development

Maintain content quality standards while optimizing for speed and efficiency

Lead regular check-ins with stakeholders in Marketing, Customer Experience, and Branding to align on priorities and standards

Make independent decisions on routine content updates and publishing requests, escalating to Senior Product Manager only when strategic guidance or additional approvals are needed

Partner with UX on user experience design, testing, and optimization initiatives

Collaborate with Development teams to prioritize features and manage technical roadmaps

Assist in web modernization project to standardize templates and components across all company websites

Balance stakeholder needs with technical constraints to deliver pragmatic solutions

Drive data-informed decisions through KPI monitoring, including Core Web Vitals, conversion rates, and user engagement metrics

Identify performance improvement opportunities and measure impact of site updates

Create regular reporting cadences to communicate results to stakeholders

Manage support ticket triage through Zendesk, ensuring timely resolution and stakeholder satisfaction

Independently handle day-to-day website operations and routine content requests without oversight

Partner with Senior Product Manager on weekly prioritization and cross-team issue resolution

Escalate complex issues, strategic decisions, or requests requiring additional approvals to Senior Product Manager

Continuously improve processes and workflows to scale operations effectively

• Experience: 2-4 years in digital product/project management or website operations.
• Technical Skills: Strong background in Content Management Systems (CMS), agile methodologies, and web analytics (Google Analytics, etc.).
• The "Crisis" Factor: Proven ability to stay calm and execute perfectly under pressure with frequent context-switching.
• Self-Direction: A "product mindset" that takes full ownership of site quality and content accuracy without constant oversight.
• Analytical: Comfort using data to identify site inefficiencies and drive systematic improvements.

This is a high-visibility position within a fast-growing, multi-billion dollar organization. It offers the opportunity to touch every aspect of the digital business-from technical UX design to high-stakes corporate mergers-while maintaining ownership over the visual and functional integrity of a national brand.

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