(On-site) Recruitment and Enrollment Specialist - College of Creative Arts and Media, Online Programs

The West Virginia University College of Creative Arts and Media online programs is seeking a Recruitment and Enrollment Specialist to drive enrollment for the College's online degrees.

About the Opportunity

This position is a critical role on the unit's recruitment and retention team and will be responsible for leading the student recruitment initiatives for the College's online programs and supporting student advising to positively impact retention of students through to degree completion. This position will be responsible for developing and successfully executing an aggressive recruitment plan. Primary responsibilities include effectively generating leads through recruitment activities and leading student recruitment efforts and prospect support to motivate inquiries to complete the application process. This will include proactive outreach (phone, email, other), as well as travel to trade shows and in-person recruiting events. The Recruitment and Enrollment Specialist will also continually analyze the effectiveness of recruitment initiatives and proactively initiate adaptations to improve outcomes. Candidates must show strong initiative, exceptional communication skills, work well with the public and have the ability to manage numerous projects simultaneously. The ideal candidate will excel in a fast-paced, deadline-driven work environment using a consultative sales approach to recruit and enroll students. The position reports to the Assistant Dean of Online Programs.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

• 37.5-hour work week
• 13 paid holidays (staff holiday calendar)
• 24 annual leave (vacation) days per year or more based on years of service (employee leave)
• 18 sick days per year (for when you're ill, for when you need time to care for sick family, for your own, or your family's, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• WVU offers a range of health insurance and other benefits
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ's.
• Wellness programs

What You'll Do

Recruitment & Enrollment:

• Serve as the primary recruiter/salesperson for WVU College of Creative Arts and Media online programs.
• Actively attract inquiries, meeting predetermined goals to achieve ROI for marketing expenditures.
• Manage inquiry tracking by ensuring automated leads populate the designated Google Sheets and by reviewing all manual sources to identify and enter new leads.
• Track and monitor recruitment metrics. Perform ongoing analysis and adjust recruitment plans, practices and strategies to achieve established program enrollment goals.
• Execute lead generation campaigns for the College of Creative Arts and Media online programs.
• Build personal relationships with prospectives students to deliver exceptional customer service through diverse communications channels in support of their journey from prospect through initial course enrollment.
• Provide consistent engagement through the admissions and course enrollment process to prospective and admitted students via phone, mail, social media and personal interactions.
• Plan and conduct recruitment activities both on and off campus (including exhibitions at select tradeshows and conferences).
• Student Retention Support: Support student retention by assisting applicants throughout the entire enrollment process, from application to transition to academic advisor, ensuring a seamless handoff and an exceptional student experience.
• Maintain current knowledge of the changing needs and concerns of potential online adult learners. Develop recruiting materials to address these concerns.
• Develop, execute, and track post-promotional results of recruitment activities that increase sales; analyze results and provide recommendations. Identify potential barriers within the admission process and initiate steps to resolve.
• Accurately and effectively manage a high volume of data and electronic record keeping.
• Perform other duties and activities as designated by the director and/or assistant director.

• Master's degree in Integrated Marketing Communications, Data Marketing Communications, Public Relations, Journalism, Communications or related field or master's degree in progress with commensurate relevant professional experience OR equivalent combination of experience and education.
• A minimum of three (3) years of experience involving professional work of an independent nature that demonstrates a strong commitment to customer service and the ability to creatively solve problems.
• A minimum of one (1) year of work experience in sales, customer acquisition and/or retention, or recruiting/advising role or work experience in public relations, integrated marketing communications or related field (advertising, marketing, communication).
• Any equivalent combination of related education and/or experience will be considered.
• All qualifications must be met by the time of employment.

Knowledge, Skills, & Abilities

• Superior interpersonal skills and a positive, results-oriented attitude
• Superior ability to approach people and converse effectively regarding online education.
• Demonstrated success in a sales/outcome-focused role.
• Demonstrated ability to provide and maintain exceptional customer service.
• Demonstrated ability to function with a high degree of independent judgment and personal initiative to identify problems, execute plans, manage concurrent/overlapping and sometimes challenging deadlines and complete projects in a timely manner.
• Demonstrated excellent oral and written communication. Superior speaking, writing and editing skills.
• Demonstrated ability to pay close attention to detail.
• Ability to travel as needed.
• Ability and willingness to work evenings or weekends as necessary.
• Ability to set goals, monitor performance to achieve results, and meet deadlines. Be willing and able to assist others to do so.
• Ability to function professionally, sometimes under deadlines and/or stressful or confrontational situations.
• Ability to take direction with minimal supervision and function effectively individually, as well as part of an entrepreneurial team.

Preferred Qualifications

• Experience in adult/graduate student recruitment with operation of an aggressive, ongoing recruitment plan and student advising.

Licenses/Certifications

• Valid US Driver's License

West Virginia University is a place of purpose and community. We take pride in our profound impact on the state of West Virginia and are committed to the personal and professional growth of our employees.

From the groundbreaking R1 research at our flagship campus in Morgantown to the career-oriented programs at WVU Potomac State in Keyser, and the technology-intensive programs at WVU Tech in Beckley, the contributions of WVU employees resonate across the state, touching lives and shaping futures.

At WVU, you will discover a supportive community that champions work-life balance and fosters a collaborative atmosphere. Our core values - service, curiosity, respect, accountability and appreciation - unite us as Mountaineers.

Join us at West Virginia University, where your work will make a lasting impact. To learn more about WVU, visit wvu.edu.

West Virginia University is an Equal Opportunity Employer. We invite all qualified applicants regardless of race, color, religion, sex, national origin, age, disability, genetic information, or Veteran status.