Business Development Associate

Research and identify potential optical practices, partners, and/or customers using online tools, internal databases, and other resources

Lead Customer Relationship Management (CRM) strategy, sending engaging cold outreach and other communications to attract new prospects

Maintain and update the database of prospects and actively manage the pipeline to ensure timely follow-ups and tracking

Enhance and optimize CRM processes, including messaging, content, frequency, and target audiences

Help collect & organize diligence documents and necessary documentation during the initial diligence process

Maintain and manage prospecting activity. Contact and evaluate lead qualification, schedule initial discovery calls. Track appointments as a leading KPI. Ensure all leads meet initial criteria via exploratory conversations, data collection, and evaluation

Coordinate with partners for annual prospecting events and attend lead sourcing industry events. Work with internal events teams to provide materials for events

Utilize internal teams and personal research needed to populate the prospect pipeline/database

Collaborate with internal business partners to address and resolve inquiries as necessary

Evaluate prospecting process/procedures, recommend, implement, and manage solutions to improve effectiveness

Recommend and manage or participate in the development of transaction support tools based on trends and patterns of inquiries

Job Specifications

Typically has the following skills or abilities:

Bachelor's Degree in Business Administration, Business Management, Operations, or related field or equivalent experience

2+ years' experience in Sales, Sales Support, Marketing, Operations, or related field, preferred

Previous experience in identifying and engaging with potential leads or prospects

A natural relationship builder with excellent communication and interpersonal skills, the ability to influence and engage with professionals at various levels

Able to manage multiple tasks, timelines, and follow-ups without missing details

Capable of quickly understanding processes, tools, and nuances of prospect/lead generation

Prior experience using CRM software to manage pipelines, track interactions, and generate reporting

Strong organization skills to prioritize multiple tasks while working effectively in a very fast-paced and dynamic environment

Ability to travel nationally, including some weekends for conferences, prospect dinners, and company events

Strong problem-solving, analytical, and critical thinking skills

Proven ability to understand business objectives, business environment, and products

Experience articulating ideas in presentations and in writing, identifying key findings and recommendations to management and team members

#LI-VENTURES

Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here.

Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.

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