Manager, Marketing Communications

Living Our Values
All associates are guided by Our Values. Our Values are the unifying foundation of our companies. We strive to ensure that every decision we make and every action we take demonstrates Our Values. We believe that putting Our Values into practice creates lasting benefits for all of our associates, shareholders, and the communities in which we live.

Why Join Us

• Career Growth: Advance your career with opportunities for leadership and personal development.
• Culture of Excellence: Be part of a supportive team that values your input and encourages innovation.
• Competitive Benefits: Enjoy a comprehensive benefits package that looks after both your professional and personal needs.

Total Rewards
Our Total Rewards package underscores our commitment to recognizing your contributions. We offer a competitive and fair compensation structure that includes base pay and performance-based rewards. Compensation is based on skill set, experience, qualifications, and job-related requirements. Our comprehensive benefits package includes medical, dental, and vision insurance, wellness programs, retirement plans, and generous paid leave. Discover more about what we offer by visiting our Benefits page.

A Day In The Life
The Marketing Communication Manager, reporting to Director, Marketing Communications, will oversee digital, fixed ops, and sponsorship marketing creative and support marketing briefs and video/audio creative.

As a Manager, Marketing Communications you will be responsible for:

Digital, Sponsorship and Fixed Operations Marketing

• Collaborate with Director, Marketing Communications and Manager, Engagement Marketing to lead agency teams on development, maintenance, and creative reporting for all digital, fixed ops, and sponsorship creative campaigns.
• Lead conversations with GST Marketing on digital, fixed operations, and sponsorship campaign performance.
• Collaborate with the Director, Marketing Communication and Data and Digital Experience Lead on incentive priorities for digital campaigns and Specialist,
• Engagements on sponsorship campaigns.
• Manage execution of display, search, and social assets.
• Maintain annual vehicle launch calendar and fixed operations sales event calendar.
• Perform campaign QA as needed (such as monthly incentive message) for digital and traditional campaign assets, coordinating with GST Legal for compliance.
• Maintain familiarity with GST website presence to direct agency teams on optimal user experience for digital campaigns. Coordinate as needed with Data and Digital Experience Lead and Manager, Marketing Analytics.

Marketing Briefs

• Coordinate with agency teams to evaluate and share competitive advertising and insights in support of assignment briefs and campaign development.
• Develop and distribute assignment briefs for non-Core vehicles as needed for digital campaigns. Support Director, Marketing Communication in writing core briefs.
• Collaborate with Manager, Analytics to incorporate information available from any additional resources that will enhance GST learnings from company-based marketing activities (Maritz, IHS Polk, PIN Reports, etc.).

Other

• Strong working knowledge of Toyota vehicles and strategic approaches.
• Build and maintain relationships at GST and TMNA to understand and explore opportunities to meet business goals and be aware of marketing plans. Work cross-functionally with media, analytics, and sponsorship teams.
• Direct agency in maintaining online creative repository.
• Collaborate with Director, Marketing Communication, on asset needs.
• Participate in vehicle training as needed.
• Other duties as assigned.

What We Need From You

• • Bachelor's Degree Req
  • 5-7 years Experience in the marketing field (preferred) with a focus on content development and management or an equivalent combination of education and experience.

Physical and Environmental Requirements

Travel Requirements

Join Us
The Friedkin Group and its affiliates are committed to ensuring equal employment opportunities, including providing reasonable accommodations to individuals with disabilities. If you have a disability and would like to request an accommodation, please contact us at TalentAcquisition@friedkin.com. We celebrate diversity and are committed to creating an inclusive environment for all associates.

We are seeking candidates legally authorized to work in the United States, without Sponsorship.

#LI-TW1