Sr Manager Field Marketing Local Relationship: RLB

Requisition ID:915492
Store #:P00005 PV Marketing - Field US
Position:Full-Time
Total Rewards:Benefits/Incentive Information

At every neighborhood Pearle Vision we believe nothing should keep patients from getting the eye care they need. Consider working for a Pearle Vision right in your community. We look for employees who are creative, energetic, and people focused looking for exciting opportunities in eye care or retail.

Pearle Vision is part of EssilorLuxottica, a global leader in the design, manufacture and distribution of world-class vision care products, including iconic eyewear, advanced lens technology and cutting-edge digital solutions. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn!

General Function:

We're looking for a proactive, results-driven marketer who can turn national brand strategy into local market success. As Sr Manager of Field Marketing, you'll support corporate and franchise locations with marketing strategy, activation, and performance analysis-driving acquisition, retention, and revenue growth. You'll balance strategic leadership with hands-on execution: overseeing co-op marketing, leading grand openings and conversions, and delivering insights that fuel customer-first, brand-right decisions. Reporting to the Director of Field Marketing, you'll play a key role in bringing our brand to life in every market.

Major Duties and Responsibilities

• Act as the primary marketing partner for franchisees, corporate locations, and field leaders.
• Lead local strategy and execution: competitive response, underperforming store support, media plans, and vendor partnerships.
• Drive adoption of brand and local marketing tools (reviews, microsites, store websites, exam scheduling, databases).
• Plan and execute marketing for Grand Openings, Conversions, Transfers, Relocations, and Ignite programs.
• Onboard franchisees on brand strategy, standards, and tools; manage agency partnerships for 30/60/90-day action plans and annual local media plans.
• Promote and track community outreach initiatives (e.g., OneSight clinics, pop-up screenings).
• Troubleshoot marketing operations issues across websites, social platforms, and local toolkits.
• Partner with stores on visual merchandising compliance.
• Manage co-op budgets, reconciliations, and reimbursements.

What Success Looks Like

• Growth in online eye exam bookings, customer data capture, and ratings & reviews.
• Improved conversion from eye exams to eyewear purchases.
• Increased franchisee adoption of programs and tools.
• Strong engagement with OD Microsites and community events.

Basic Qualifications

• Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
• 5+ years in field, retail, or multi-location marketing (corporate + franchise mix preferred).
• Strong knowledge of retail marketing strategy, co-op/franchise models, and national-to-local execution.
• Experience in media planning, creative development, vendor management, and budget oversight.
• Proficiency with marketing platforms (Yext, TAB, microsites, scheduling tools).
• Excellent communication skills with ability to influence across stakeholders.
• Highly organized, detail-oriented, and results-focused.
• Willingness to travel up to 50%.

Pay Range:130,713.60-191,713.05

This posting is for an existing vacancy within our business.Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

EssilorLuxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.