SEO & Digital Optimization Lead

Description

The SEO & Digital Optimization Lead is responsible for executing and continuously optimizing search and digital performance across Leidos.com and related digital properties. This role focuses on hands-on implementation of SEO, SEM, and emerging Generative Engine Optimization (GEO) programs, translating approved strategies and priorities into measurable improvements in visibility, traffic quality, and engagement. The successful candidate executes, optimizes, and measures approved SEO and SEM plans in partnership with internal functional partners and agencies.

This role partners closely with the Digital Platform Product Owner, Senior Digital & UX Strategist, Interactive Design Lead, Brand teams, and external agencies to ensure search and optimization requirements are built into platforms, content, and interactive experiences from the outset.

• SEO, SEM & GEO Execution
  • Execute and optimize SEO and SEM efforts, including technical SEO, on-page optimization, content guidance, keyword strategy, and Google Search Ads.
  • Apply AI-driven SEO and Generative Engine Optimization (GEO) best practices to improve visibility, efficiency, and performance across traditional and generative search experiences.
  • Lead technical SEO with a focus on site architecture, crawlability, indexation, structured data, schema markup, performance, accessibility (WCAG), and core web vitals.
  • Conduct regular audits of site structure, metadata, internal linking, accessibility, and content performance, delivering prioritized and actionable optimization recommendations.
• Paid Search & Digital Advertising
  • Execute and optimize approved paid search and paid social campaigns, ensuring alignment to brand strategy, target audiences, and performance goals.
  • Manage day-to-day setup, optimization, and performance tracking of owned paid media efforts.
  • Ensure campaigns are launched, monitored, optimized, and completed according to approved plans and timelines.
  • Integrate organic and paid search insights to inform targeting, content, and experience optimization across the marketing funnel.
• Performance, Analytics & Optimization
  • Monitor and analyze SEO, SEM, and GEO performance across impressions, rankings, engagement, traffic, and conversions.
  • Partner with stakeholders to deliver clear reporting, insights, and recommendations through dashboards and performance reviews.
  • Translate performance data into continuous optimization initiatives across content, experience, and media execution.
• Collaboration & Governance
  • Partner with Brand to execute approved paid media strategies, messaging priorities, and audience definitions.
  • Collaborate closely with the Digital Platform Product Owner to ensure platform features and templates support discoverability, performance, accessibility, and modern search experiences.
  • Work with the PMO Vendor Manager to coordinate agency-supported paid media efforts, scopes, timelines, and delivery visibility.
  • Collaborate with external agencies on execution where agencies own specific tactics (e.g., programmatic, OOH, geo-fencing).
  • Ensure SEO, SEM, and GEO work aligns with PMO processes, governance standards, and reporting expectations.
  • Serve as the SEO subject matter expert, providing guidance, standards, and best practices across teams.

• Bachelor's degree in a related field, or equivalent professional experience and 4+ years of hands-on experience in SEO and digital optimization. Additional years of experience will be considered in lieu of degree requirements.
• Demonstrated experience executing and optimizing both SEO and SEM campaigns.
• Strong experience with GA4, Google Search Console, Siteimprove, Google Ads, and related SEO/paid media tools.
• Deep understanding of technical SEO, accessibility (WCAG), performance optimization, and modern search behavior.
• Experience working with agencies and cross-functional enterprise teams.
• Strong analytical skills with the ability to make data-driven recommendations.
• Strong communication, organization, and stakeholder coordination skills.
• Ability to balance independent execution with collaboration and process alignment.

If you're looking for comfort, keep scrolling. At Leidos, we outthink, outbuild, and outpace the status quo - because the mission demands it. We're not hiring followers. We're recruiting the ones who disrupt, provoke, and refuse to fail. Step 10 is ancient history. We're already at step 30 - and moving faster than anyone else dares.

For U.S. Positions: While subject to change based on business needs, Leidos reasonably anticipates that this job requisition will remain open for at least 3 days with an anticipated close date of no earlier than 3 days after the original posting date as listed above.

The Leidos pay range for this job level is a general guideline onlyand not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) responsibilities of the job, education, experience, knowledge, skills, and abilities, as well as internal equity, alignment with market data, applicable bargaining agreement (if any), or other law.

About Leidos

Leidos is an industry and technology leader serving government and commercial customers with smarter, more efficient digital and mission innovations. Headquartered in Reston, Virginia, with 47,000 global employees, Leidos reported annual revenues of approximately $16.7 billion for the fiscal year ended January 3, 2025. For more information, visit www.Leidos.com.

Pay and Benefits

Pay and benefits are fundamental to any career decision. That's why we craft compensation packages that reflect the importance of the work we do for our customers. Employment benefits include competitive compensation, Health and Wellness programs, Income Protection, Paid Leave and Retirement. More details are available at www.leidos.com/careers/pay-benefits.

Securing Your Data

Beware of fake employment opportunities using Leidos' name. Leidos will never ask you to provide payment-related information during any part of the employment application process (i.e., ask you for money), nor will Leidos ever advance money as part of the hiring process (i.e., send you a check or money order before doing any work). Further, Leidos will only communicate with you through emails that are generated by the Leidos.com automated system - never from free commercial services (e.g., Gmail, Yahoo, Hotmail) or via WhatsApp, Telegram, etc. If you received an email purporting to be from Leidos that asks for payment-related information or any other personal information (e.g., about you or your previous employer), and you are concerned about its legitimacy, please make us aware immediately by emailing us at LeidosCareersFraud@leidos.com.

If you believe you are the victim of a scam, contact your local law enforcement and report the incident to the U.S. Federal Trade Commission.

Commitment to Non-Discrimination

All qualified applicants will receive consideration for employment without regard to sex, race, ethnicity, age, national origin, citizenship, religion, physical or mental disability, medical condition, genetic information, pregnancy, family structure, marital status, ancestry, domestic partner status, sexual orientation, gender identity or expression, veteran or military status, or any other basis prohibited by law. Leidos will also consider for employment qualified applicants with criminal histories consistent with relevant laws.