Site Merchandise Manager

Who We Are:

Kontoor Brands is a portfolio of three of the world's most iconic lifestyle, outdoor and workwear brands: Wrangler, Lee and Helly Hansen. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders.

Job Posting:

Site Merchandise Manager

Location: Denver, CO; hybrid (onsite T, W, H)

About the Role

We're looking for a Site Merchandiser to own the onsite shopping experience for our ecommerce channel. You'll be responsible for driving product discovery, conversion, and revenue through thoughtful assortment presentation, data-driven decision making, and cross-functional collaboration. This role is ideal for someone who blends analytical rigor with a strong eye for brand storytelling in an outdoor context.

Key Responsibilities

• Own the end-to-end onsite merchandising strategy across homepage, category pages, collections, search, and campaigns
• Optimize product assortment, ranking, and navigation to improve conversion rate, AOV, and revenue
• Lead seasonal launches, new arrivals, and promotional merchandising strategies
• Analyze product and site performance using Excel, analytics tools, and internal dashboards to identify trends and opportunities. Anticipate potential risks and opportunities and escalate insights proactively
• Transform product and site performance data into clear business recommendations and prioritized actionable insights that improve performance
• Build and maintain Excel-based reporting tools and templates for weekly and seasonal performance tracking
• Execute and monitor onsite pricing, tracking, and maintenance for seasonal sale events and transitions
• Maintain deep understanding of the product catalog and inventory position to inform merchandising strategy and product prioritization across the site
• Partner with Marketing, Creative, Planning, and Tech teams to execute campaigns and site updates
• Collaborate with Site Operations, Digital Technology, and developers to launch and optimize site features
• Ensure site content aligns with brand positioning, storytelling, and outdoor customer needs (seasonality, activities, climate, regions)
• Partner with SEO to enhance search performance and drive conversion and sales
• Manage customer ratings, reviews, and onsite user-generated content
• Maintain site accuracy including product data, pricing, categorization, and inventory visibility
• Develop and test merchandising hypotheses (e.g., badging, sort, pricing presentation) and measure impact
• Monitor and review competitive trends / best practices

Qualifications

• 5+ years of ecommerce or digital merchandising experience, preferably in apparel, footwear, or outdoor brands
• Advanced Excel skills, including pivot tables, lookup formulas (XLOOKUP / VLOOKUP), data cleaning, and reporting automation with large data sets. Candidates should be comfortable completing practical Excel assessment as part of the interview process.
• Strong understanding of ecommerce KPIs (conversion rate, AOV, sell-through, inventory health)
• Experience merchandising large product catalogs / data sets and seasonal assortments
• Familiarity with CMS and ecommerce platforms (Shopify, Salesforce Commerce Cloud, Magento, or similar)
• Experience working with analytics tools (Google Analytics, Adobe Analytics, or equivalent)
• Highly organized, detail-oriented, and comfortable managing multiple priorities
• Strong communication skills and ability to influence cross-functional partners
• Self-starter who takes initiative and works well in a fast-paced, and high-performance environment
• Demonstrate a proactive, forward-thinking approach to drive continuous business improvement
• Thrives in ambiguous environments and actively seeks out unanswered questions in the data
• Passion for outdoor products and customer experiences a plus

Nice to Have

• Experience with A/B testing tools (Optimizely, VWO, Google Optimize, etc.)
• BI tool experience (Looker, Tableau, etc.)
• Experience with AI-driven product recommendation, search and merchandising tools (Constructor.io, Bloomreach, etc)

What Success Looks Like in This Role

• Improved product discovery and conversion across key site journeys
• Clear, trusted performance reporting used by cross-functional teams
• Smooth execution of seasonal launches and campaigns
• A consistently on-brand, high-performing onsite experience

We offer

• A culture that rewards excellence in an exciting phase of growth and new opportunities
• An ambitious, dynamic, creative, and international environment
• Discounts on great gear
• Competitive compensation and benefits, and an active environment with passion for sports
• Travel requirements: Ability to conduct minimal travel, including potential international travel

This position is full-time employment at $85,000 to $105,000 USD annually.

Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.

When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family's needs - now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.

We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.