Digital Experience Optimization Manager (UX & Growth)

Aquent is partnering with a prominent firm in the financial services sector, dedicated to empowering individuals with financial tools and insights, to find a dynamic **Marketing professional** who will play a pivotal role in shaping and optimizing their digital marketing experiences. This is an exciting opportunity to directly influence how users interact with critical digital platforms, drive engagement, and contribute to strategic initiatives that enhance the overall client journey and marketing effectiveness.

**About Our Client:**

Our client is a leading financial services organization committed to providing innovative solutions and exceptional experiences. They are at the forefront of digital transformation, constantly seeking to enhance their platforms and services to meet the evolving needs of their diverse clientele. Partnering with Aquent, they are looking for talented individuals to join their team and contribute to their mission of empowering financial success.

Job Description: Digital Experience Optimization Manager (UX & Growth)

The Digital Experience Optimization Manager will play a critical role in evolving Digital Store 2.0, driving measurable improvements across user experience, conversion, and engagement. This role sits at the intersection of UX research, experimentation (A/B testing), lifecycle marketing, and digital content execution, partnering closely with UX, Product, Acquisition, and Engineering teams.

The ideal candidate is both strategic and hands-on, comfortable translating customer insights into actionable improvements while managing cross-functional initiatives from concept through launch.

• Lead and support UX research initiatives across existing experiences and proposed features.
• Define study objectives, scope, and success criteria; develop research briefs.
• Partner with UX teams on study design, test materials, and execution.
• Support synthesis of research findings and translate insights into clear, actionable recommendations that inform design and product decisions.

• Identify and prioritize opportunities for A/B testing to optimize engagement and conversion.
• Manage experiments end-to-end, including timelines, resourcing, QA validation, and analysis.
• Collaborate with UX on test concepts, wireframes, and mockups.
• Execute tests focused on entry points, messaging and language, personalization strategies, information architecture, and CTAs.

• Partner with the Acquisition team to identify drop-off points and opportunities for lead nurture.
• Design and manage nurture strategies leveraging lead forms, email, and SMS.
• Develop campaign plans and coordinate execution with UX and Product teams.
• Monitor performance and iterate based on engagement and conversion insights.

• Collaborate with UX on enhancements to Digital Store templates and components.
• Drive improvements to tables, callouts, and key navigation experiences such as "View All Products."
• Ensure UX enhancements align with brand, accessibility, and usability standards.

• Partner with the Schwab Assistant team to identify integration opportunities within Digital Store.
• Ensure intents are accurately routed to native marketing experiences rather than schwab.com where appropriate.
• Support testing and validation of assistant-driven experiences.

• Lead development of new and optimized digital content.
• Coordinate stakeholder and SME reviews; secure required S24 approvals.
• Publish updates as a federated publisher, ensuring compliance with channel guidelines and operational procedures.

• Strong experience in digital experience optimization, UX collaboration, or growth marketing.
• Hands-on experience with UX research, A/B testing, and experimentation frameworks.
• Proven ability to manage cross-functional initiatives across UX, Product, Marketing, and Engineering.
• Experience designing or supporting lead nurture and lifecycle campaigns.
• Strong communication skills with the ability to translate insights into clear business and UX recommendations.
• Experience in financial services or regulated environments is a plus.

This role directly impacts how customers discover, engage with, and convert within Digital Store 2.0. By blending UX research, experimentation, and lifecycle marketing, the Digital Experience Optimization Manager helps ensure that every interaction is intuitive, relevant, and performance-driven.

#LI-HC1

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.