Associate Manager, PR & Partnerships

Position Location: We're all about flexibility! This will be a hybrid role based out of our seaport location in Boston, MA with Mondays and Fridays remote.

A Day in the Life...

Earned PR & Agency Management

• Support the day-to-day management of Ocean Spray's Public Relations with a focus on earned social conversation, cultural relevance, and brand storytelling
• Develop ad hoc and long-term PR strategies that support new product launches, messaging strategy, cultural moments, and award recognition
• Ensure PR programs are designed to travel across social, influencer, and owned channels

Partnerships & Cultural Activations

• Support the pitching and execution of external brand partnerships that drive cultural relevance and earn attention for Ocean Spray
• Help support the evaluation and development of new and current partnership opportunities that strengthen brand personality, support product priorities, and create cultural impact
• Ensure partnerships ladder up to Masterbrand strategy and/or campaign priorities

Creative & Cultural Strategy Stewardship

• Support the stewardship of Masterbrand creative across partnerships and PR activations
• Use PR and partnerships as tools for culture-hacking, not trend-chasing
• Partner cross-functionally to deliver fully integrated activations across social, influencer, experiential, retail, and paid (when needed)
• Stay deeply connected to cultural trends, creators, platforms, and emerging behaviors
• Proactively bring forward ideas that connect Ocean Spray to moments consumers care about

Budget & Planning

• Ensure PR and partnerships are integrated into the holistic marketing plan
• Own and manage partnership and PR budgets, including contracts and fulfillment

What We Are Looking For:

Required

• 3-5 years of experience in Public Relations; with experience in partnership marketing, integrated campaigns, social media and influencer relations (preferably agency background)
• Bachelor's Degree
• Strong familiarity with major social platforms (Instagram, TikTok, YouTube, X and emerging platforms) and how content earns attention across them
• Ability to identify cultural moments and translate them into earned PR and partnership opportunities
• Understanding of timeline and workback plan management for campaigns or announcements
• Strong writing skills and communication skills
• Proven ability to collaborate cross-functionally in a fast-paced environment
• Proficient in Office Suite: Power Point, Excel, Word, etc.

Preferred

• Agency Background
• Experience with other consumer packaged goods or food and beverage clients is preferred

Education:

Work Experience:

Annual Salary:

The base salary range information above serves as a guideline of the position's typical hiring range. We value and appreciate what makes you unique and will consider a variety of factors when determining an offer. These factors include, but are not limited to, your skills and experience, external and internal benchmarks, as well as overall company considerations. Certain positions may be eligible for short-term and long-term incentive rewards. We also offer a competitive and comprehensive benefits program that supports all aspects of your health and well-being.

Benefits:

• Complete insurance package on Day-1 that includes a plethora of health and wellness programs

• • Health, Dental and Vision insurance

  • Health savings account

  • Flexible spending account

  • Life and accident insurance

  • Employee assistance program

  • Telehealth services

  • 1:1 health coaching

  • Supportive benefits for all the stages of your life

• 401(k) with up to 6% Company matching; additional potential discretionary match at year-end

• Short-Term Incentive/Performance bonuses

• Flexible scheduling options

• Vacation pay, up to three weeks of time (pro-rated for your first year of employment)

• Holiday pay for 12 holidays

• Career development and growth opportunities

• Tuition/Education assistance programs

• Access to LinkedIn Learning

• Scholarship programs for children of employees

• Parental leave

• Bright Horizons Family Solutions - Back-up care, tutoring, etc.

• Adoption assistance

• Bereavement leave

• Up to $300 fitness reimbursement

• Up to $300 massage reimbursement

• Employee appreciation events

• Employee discounts

• Charitable giving

Who We Are:

You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what's better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.

Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values:

• Grower Mindset - We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.
• Sustainable Results - Guided by purpose, we are focused on delivering results for our grower-owners.
• Integrity Above All - We are ethical, doing the right thing for our grower-owners, customers, consumers and each other
• Inclusive Teamwork - We build diverse and inclusive teams that strengthen our cooperative.

For MA Applicants - It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. Any employer who violates this law shall be subject to criminal penalties and civil liability.