Marketing Manager (III)

Aquent, a leading talent solutions partner, is seeking a visionary Marketing Manager to join our esteemed client, a global technology leader. In this pivotal role, you will be at the forefront of shaping product narratives and driving market success, directly influencing how innovative products reach and resonate with millions of users worldwide. Your strategic insights and execution will be instrumental in bringing revolutionary products and features to market, acting as a key architect of product positioning and ensuring the voice of the user is integrated into every stage of development and communication. Our client is a renowned innovator at the cutting edge of technology, dedicated to developing groundbreaking products that transform how people live and work. They foster a culture of creativity, collaboration, and continuous improvement, where every team member contributes to a shared vision of technological advancement and user empowerment.

This role offers a unique opportunity to contribute to high-impact initiatives, driving the launch and growth of products that will define future experiences. As a Marketing Manager, your work will directly impact product adoption, engagement, and ultimately, the success of cutting-edge offerings. You will be empowered to drive decisions, establish guiding principles for product launches, and continuously optimize marketing strategies based on deep market understanding and user insights. This is an opportunity to lead, innovate, and collaborate across diverse teams, shaping the future of technology through compelling marketing.

Key Responsibilities:

• Act as a subject matter expert on products and features, providing crucial input into the product development process, conducting market analysis, and forecasting industry trends.
• Lead the development of comprehensive marketing plans for regional and functional teams, reviewing portfolios, prioritizing marketing goals, and defining positioning strategies to engage target audiences.
• Drive the creation and implementation of frameworks for product marketing content across various channels, and define, identify, collect, and track key quantitative and qualitative product and business metrics.
• Validate market size and opportunity, leveraging expertise to identify market gaps and collaborate with teams to build supporting rationales, hypotheses, and visions.
• Develop and execute go-to-market plans and messaging for new products and features, ensuring alignment with product strategy and user needs.
• Cultivate user insights to help cross-functional teams and product partners integrate the user's voice into product development and marketing strategies, advocating for an optimal in-product user experience. * Drive product brand positioning, value propositions, and messaging strategies, adapting communications to specific product voices and goals.
• Independently create and iterate marketing content, collaborating with production teams to publish final materials that align with strategic objectives.
• Determine, scope, manage, and guide user research initiatives, partnering with internal and external research teams.
• Drive and manage medium-to-large-scale campaigns, assets, communications, and programs to achieve user needs and key results, including performance evaluation and channel optimization.

Must-Have Qualifications:

• Proficiency in product positioning
• Strong data analysis and synthesis skills
• Deep understanding of consumer behavior
• Demonstrated situational leadership abilities
• Expertise in campaign management
• Experience developing comprehensive marketing briefs
• Proven client/partner management and advising skills
• Strong brand management capabilities
• Extensive industry knowledge
• Exceptional storytelling abilities
• Comprehensive knowledge of go-to-market activities

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About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.