Assistant Director of Marketing - 138734

DEPARTMENT OVERVIEW

UC San Diego Division of Extended Studies serves as a catalyst for positive change by advancing global access, equity, and social and economic mobility through educational enrichment across the lifespan.

As a fully self-supporting division under UC San Diego Academic Affairs, Extended Studies operates year-round (12 months of active instruction) with a budget of $50 million annually. A team of 260 academic and staff employees and more than 1,200 instructors fulfill the mission of delivering exceptional educational experiences and services that reflect our standing as part of a top-tier globally renowned public research University.

Extended Studies operates in 200,000 square feet of managed space, including a headquarters building with classrooms, training spaces and key administrative offices adjacent to the UC San Diego campus, as well as off-campus classroom facilities in nearby University City. The division maintains a robust online learning platform, operating 24/7 with webcasting and video-conferencing capabilities, while also maintaining a strong web presence with e-commerce operating 24/7. There are over 90,000 enrollment transactions annually, supported by a robust network of representatives, agents, and students. Focused on community engagement and enrichment, the division operates two television stations, UCTV and UCSD-TV, and a variety of public lecture programs, while staying active in federal, state, local, and private research and technical assistance programs and activities.

Extended Studies is also responsible for the management and financial, operational, and programming oversight of UC San Diego Park & Market, a 66,000-square-foot, four-story, multi-purpose office building located in the East Village neighborhood of downtown San Diego. Park & Market supports and hosts a wide variety of civic, community, corporate, and campus events, meetings, conferences, and programs.

POSITION OVERVIEW

The Assistant Director of Marketing oversees a comprehensive marketing program for UC San Diego Division of Extended Studies (DES) with moderately complex marketing requirements. Through a multi-disciplinary approach to marketing, branding, audience engagement, and campaign development, the Assistant Director of Marketing designs, directs, and implements marketing strategies to build awareness, drive enrollment, and support revenue goals. Reporting to the Director of Marketing and Communications, the position is responsible for supervising a marketing team in the planning, development, and execution of marketing initiatives and stakeholder engagement efforts.

Serves as a marketing professional for the UC San Diego Division of Extended Studies. Provides the full range of marketing services under the direction of the Director of Marketing and Communications. Develops and directs marketing strategies in coordination with DES leadership, Digital Services, and Communication and in sync with campus brand standards and DES-wide goals. Has supervisory oversight for marketing team members in delivering campaign strategy, content development, stakeholder collaboration, and branding guidance. Provides leadership in workload planning, performance management, professional development, and continuous improvement of marketing operations and outcomes.

Creates and implements strategic marketing plans that support division-wide and program-specific goals across multiple channels, platforms, and audiences. Performs a wide range of higher-level duties including marketing strategy development, campaign planning and prioritization, data analysis and performance reporting, stakeholder consultation, and optimization of marketing initiatives. While continuing to contribute directly to campaign development and execution, the Assistant Director exercises a higher level of decision-making authority regarding marketing approaches, timelines, and investment of resources. Works collaboratively with senior leadership and cross-functional partners to shape, develop, and advance DES marketing objectives and institutional positioning. Emphasis is placed on maintaining strong relationships with campus partners, DES program leaders, and external stakeholders to deliver coordinated, results-driven marketing efforts supported by data-informed insights and continuous refinement.

• This position follows a hybrid work model (remote/on-site), requiring in-office attendance one day per week.

• Work Location: Position is at Division of Extended Studies' 8980 Villa La Jolla Dr. location.

• A cover letter is optional but strongly encouraged.

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field, or equivalent combination of education and experience.

• Thorough knowledge of communication principles, media, and marketing techniques. Proven ability to develop proactive and innovative marketing strategies, leveraging industry knowledge and emerging trends to drive engagement and achieve organizational objectives.

• Strong project management skills. Proven ability to establish and articulate project scope, strategy and objectives to internal clients, production team, and key leadership. Solid experience with all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures.

• Demonstrated experience and skill in the use website content management tools and project management programs. Demonstrated experience working with Kentico CMS and Basecamp is a plus.

• Ability to successfully manage multiple concurrent campaigns for various clients, ensuring consistent communication, timely delivery, and the exceeding of client expectations.

• Thorough analytical and written communication skills. Proficiency in adapting communication styles to various mediums including in-person interactions, email, and virtual platforms, to ensure clear and impactful communication across channels inlcuding proper spelling, grammar, and punctuation.

• Skills in marketing campaign tracking and performance measurement, employing tools and marketing automation platforms (e.g., CRMs) to assess ROI, analyze customer journeys, and make data-informed decisions.

• Strong interpersonal communication and political acumen skills. Strong relationship-building abilities, fostering positive connections with diverse audiences and stakeholders to facilitate effective communication and collaboration.

• Active listening skills to understand the needs and concerns of stakeholders and address them effectively.

• Strong customer service orientation, with the ability to provide timely and helpful responses to inquiries and feedback.

• Thorough knowledge of marketing mediums and funding sources. Demonstrated knowledge of digital marketing channels, including websites, social media platforms, email marketing, and paid advertisements.

• Ability to perform the full range of supervisory duties including recruitment, selection, training, motivation, performance management, and discipline.

• Skill in mentoring less experienced staff.

• Job offer is contingent upon satisfactory clearance based on background check results.

• Must be willing to work weekends or evenings, if needed.

• A cover letter is optional, but strongly encouraged.

If employed by the University of California, you will be required to comply with our Policy on Vaccination Programs, which may be amended or revised from time to time. Federal, state, or local public health directives may impose additional requirements.

To foster the best possible working and learning environment, UC San Diego strives to cultivate a rich and diverse environment, inclusive and supportive of all students, faculty, staff and visitors. For more information, please visit UC San Diego Principles of Community.

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

For the University of California's Anti-Discrimination Policy, please visit: https://policy.ucop.edu/doc/1001004/Anti-Discrimination

UC San Diego is a smoke and tobacco free environment. Please visit smokefree.ucsd.edu for more information.

Misconduct Disclosure Requirement: As a condition of employment, the final candidate who accepts an offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; or have filed an appeal of a finding of substantiated misconduct with a previous employer.

a. "Misconduct" means any violation of the policies governing employee conduct at the applicant's previous place of employment, including, but not limited to, violations of policies prohibiting sexual harassment, sexual assault, or other forms of harassment, or discrimination, as defined by the employer. For reference, below are UC's policies addressing some forms of misconduct:

• UC Sexual Violence and Sexual Harassment Policy
• UC Anti-Discrimination Policy
• Abusive Conduct in the Workplace