Senior Product Marketing Manager | AUTO

The Senior Product Marketing Manager develops marketing plans, assets and activities for specific product(s) or product line(s), supporting productlaunches, marketing campaigns and events to establish, enhance or distinguish product placement, relevant to existing and potential customers by developing compelling messaging and go-to-market within the competitive arena. In this role, as a senior member of the team this senior product marketer also collaborates with his peers in Demand Generation, Events, Product, Sales and Sales Enablementprovides mentorship to other Product Marketing team members.

What you'll be doing

• Conducts research meant to identify potential and existing customers, competitors, and markets for automotive products.

• Designs and drafts messaging, product-specific marketing assets including, but not limited to web pages, blogs, data sheets, promotional publications and presentations.

• Plans and delivers content for events, such as conferences, trade shows, or user meetings.

• Proactively takes ownership of the product go-to-market and launch management and drives asset execution and enablement activities.

• Works cross-functionally to ensure successful product launches and go-to-market, including competitive positioning, messaging, enablement orchestration and ensuring go-to-market teams are prepared for launches.

• Collaborate with Demand Generation, Product and Events team on asset execution, based on messaging and positioning.

• Set KPIs and track asset and launch performance

• Mentors other team members on the Product Marketing team.

What you'll likely bring

• Able to translate technical product innovation and details into compelling stories

• Value-based writing skills, able to create compelling assets across the entire funnel

• Organization skills, able to effectively plan, prioritize and execute between multiple priorities

• Ability to build collaborative relationships with stakeholders and peers

• Professional oral, written communication and presentation skills, able to influence

• Creativity to solve problems and guide Design team to create compelling visual assets

• Analytical and strategic thinker, able to execute initiatives as a part of a bigger picture

• Willingness and ability to mentor junior members of the team

What can set you apart

• 5+ years applicable experience and demonstrated success/knowledge

• 2+ years of specialized/industry experience

• Bachelor's degree (or equivalent experience)

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Whatever your career journey, we'll help you find the right path. Through our training courses, mentorship, and continuous support, you'll get everything you need to thrive. At Epicor, your success is our success. And that success really matters, because we're the essential partners for the world's most essential businesses-the hardworking companies who make, move, and sell the things the world needs.

Range:

The salary range provided reflects the national average for this job title and does not represent compensation specific to Epicor Software Corporation. Actual compensation will vary based on experience, qualifications, and market factors relevant to the position.

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