Marketing Director, Customer Expansion and Advocacy

Vasion is seeking a Marketing Director, Customer Expansion & Advocacy who embodies our core values and is eager to join our dynamic team. We are dedicated to enabling digital transformation for everyone by providing an affordable, integrated SaaS solution that simplifies business operations. Vasion offers a flexible working environment for our 400+ employees around the globe, including at our headquarters in St. George, Utah, and offices in the UK, Germany, and Lehi, Utah.

Vasion serves more than 13,000 customers globally, including approximately 4,000 direct enterprise clients. The opportunity is clear: deepen engagement, drive adoption, and unlock expansion across this customer base.

We are seeking a Marketing Director of Customer Expansion & Advocacy to design and lead Vasion's company-wide strategy for customer engagement, retention, and growth. This is a senior marketing leadership role responsible for building the programs, infrastructure, and experiences that turn customers into a scalable engine for expansion, advocacy, and long-term value.

Reporting to the CMO, this leader will define the vision for customer lifecycle marketing and community engagement at Vasion, spanning digital and in-person programs, advocacy initiatives, lifecycle campaigns, and signature customer experiences. The role carries an expansion and upsell quota, significant autonomy across strategy and execution, and clear accountability for measurable business outcomes.

This is a fast-moving role for a fast-moving company. Vasion is growing rapidly, and this leader will need to build with pace and purpose which entails making smart decisions quickly, operating with confidence in ambiguity, and rallying teams around a shared customer vision.

What You'll Lead

• A company-wide customer lifecycle strategy; from onboarding and adoption through expansion, cross-sell, and win-back
• Community programming across digital forums, user groups, cohorts, and customer advisory boards
• Omnichannel engagement across email, events, social, and direct channels, with a disciplined test-and-learn approach
• Customer advocacy and proof point development resulting in case studies, video, analyst engagement, and co-branded partner initiatives
• Vasion's signature customer events, including an annual Customer Summit
• NPS and customer insight programs that inform strategy across the business
• A team and budget, with the autonomy to build something that lasts

Requirements

What We're Looking For

A senior marketing leader with 12+ years of experience in customer marketing, lifecycle strategy, or customer expansion, with tangible outcomes and evidence of success to show for it. You've carried an expansion quota, built programs at scale, and connected marketing motion to measurable revenue impact. You understand community as a growth lever, not just an engagement metric, and you bring the strategic range to move fluidly between vision and execution.

Hands-on experience with Marketo (or similar), Workfront (or similar) and Salesforce is required. Remote-first mindset and comfort operating in a high-growth environment are essential.

Benefits

• Flexible work environment
• Vacation Bonus
• Flexible paid time off
• Paid parental leave
• Competitive pay
• A full suite of traditional benefits
• Training/Advancement opportunities
• 401k with company match and immediate vesting
• Financial wellness education
• Company-contributed HSA
• Onsite perks include gym, pickleball, snacks & drinks, arcade, theater room, etc.

Vasion looks for people who will exemplify its four core values and are driven to become:

• Action Owners, with principles drawn from Extreme Ownership by Jocko Willink and Leif Babin
• Candor Seekers, illustrated in Radical Candor by Kim Scott
• People Builders, as detailed in Leadership and Self-deception by The Arbinger Institute
• Storytellers, guided by principles from Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

Visit https://www.vasion.com to learn more about Vasion.

Vasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation and other legally protected characteristics.