Digital Marketing Manager

Our Digital Marketing Manager leads end-to-end digital campaign strategy and execution, ensuring initiatives are aligned with business objectives and delivered efficiently. This Digital Marketing Specialist partners cross-functionally to strengthen our online presence, optimize performance, and drive measurable growth. As a subject matter expert, they will provide data-driven insights that continuously improve strategy and support a culture of accountability, collaboration, and innovation.
Salary Range
$85,000 ~ $110,00
The base pay offered for this position may vary within the posted range based on your job-related knowledge, skills, and experience.
Work Location
Our first consideration will be to have this new employee live in the state of Wisconsin to take advantage of Hybrid work and collaboration. Employees living within 45 miles of WPS Headquarters (1717 W. Broadway in Madison, WI) will be expected to come into the office 2 days a week on a regular basis.
**As a secondary consideration, we do offer remote work in the following approved states:
Colorado, Florida, Georgia, Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Nebraska, New Jersey, North Carolina, Ohio, South Carolina, Texas, Virginia, Wisconsin

In this role you will:

• Lead the end-to-end strategy and execution of paid and organic digital campaigns (social, SEO), ensuring alignment with business goals and consistent, high-quality delivery.
• Optimize campaign performance against key KPIs (e.g., lead generation, conversion, ROI) through ongoing monitoring, testing, and data-driven adjustments.
• Analyze performance metrics and customer data to generate actionable insights, inform channel strategy, and guide investment decisions.
• Partner cross-functionally with Creative, Product, and other stakeholders to ensure cohesive messaging, strategic alignment, and effective campaign execution.
• Manage digital marketing projects and timelines while continuously incorporating industry trends, tools, and best practices to enhance performance and innovation.

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field
• 7 or more years of experience in digital marketing, including SEO and multi-channel campaign management
• Strong knowledge of SEO principles and search engine algorithms
• Proven ability to translate data and analytics into actionable insights and marketing strategies
• Experience managing multiple campaigns/projects and collaborating cross-functionally
• Proficiency with digital marketing and analytics tools (e.g., Google Analytics, SEO platforms, social tools)

Preferred Qualifications

• Demonstrated success applying both creative and data-driven approaches to improve campaign performance and solve complex marketing challenges.
• Experience running and facilitating large scale, complex, paid digital marketing campaigns.
• Experience utilizing A.I. for marketing campaign optimization(SEO, Paid Ads and Search).

Remote Work Requirements

• High speed cable or fiber internet
• Minimum of 10 Mbps downstream and at least 1 Mbps upstream internet connection (can be checked at https://speedtest.net)
• Please review Remote Worker FAQs for additional information

Benefits

• Remote and hybrid work options available
• Performance bonus and/or merit increase opportunities
• 401(k) with a 100% match for the first 3% of your salary and a 50% match for the next 2% of your salary (100% vested immediately)
• Competitive paid time off
• Health insurance, dental insurance, and telehealth services start DAY 1
• Professional and Leadership Development Programs
• Review additional benefits: (https://www.wpshealthsolutions.com/careers/)

Who We Are

WPS, a health solutions company, is a leading not-for-profit health insurer and federal government contractor headquartered in Madison, Wisconsin. WPS offers health insurance plans for individuals, families, seniors and group health plans for small to large businesses. We process claims and provide customer support for beneficiaries of the Medicare program and manage benefits for millions of active-duty and retired military personnel across the U.S. and abroad. WPS has been making healthcare easier for the people we serve for nearly 80 years. Proud to be military and veteran ready.

Culture Drives Our Success

WPS' culture is where the great work and innovations of our people are seen, fueled and rewarded. We accomplish this by creating an open and empowering employee experience. We recognize the benefits of employee engagement as an investment in our workforce-both current and future-to effectively seek, leverage, and include differing and unique perspectives that fuel agility and innovation on high-performing teams. This results in people bringing their authentic selves to work every day in an organization that successfully adapts to business changes and new opportunities.

We are proud of the recognition we have received from local and national organization regarding our culture and workplace: WPS Newsroom - Awards and Recognition.

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