Teamhead CRM Marketing

The Teamhead CRM Marketing leads a high-performing team, maximizes the impact of our agency partner. This role pushes our retention programs forward with speed and creativity that keep consumers engaged and coming back. Partnering across Ecommerce, Retail Marketing and PNA (PUMA North America) Marketing, and Global Consumer Retention, this role elevates the Direct-to-Consumer business and strengthens long-term brand affinity.

• Lead, coach, and develop the Retention Marketing team to elevate performance and support longterm career growth.

• Manage and optimize the output, performance, and partnership effectiveness of the external retention agency.

• Own the strategy and execution of CRM, including Email, App messaging, SMS, lifecycle journeys, and loyalty programs that strengthen engagement and drive repeat purchases.

• Analyze, test, and refine retention campaigns to improve key consumer metrics and maximize lifetime value and repeat buyer rate.

• Ensure executional excellence of retention initiatives across Email, App messaging, SMS, and Loyalty channels.

• Collaborate closely with Ecommerce, Retail Marketing, PNA Marketing, and Global Consumer Retention to advance shared business goals.

• Translate customer insights, behavior, and data into actionable strategies that accelerate retention performance.

• Oversee segmentation, targeting, personalization, and campaign planning to deliver relevant, consumercentric experiences.

• Align regional retention programs with global frameworks while adapting strategies to meet PNA business needs.

• Support the Director of Digital & Performance Marketing on strategic planning, forecasting, and DTC growth initiatives.

• 8+ years of digital marketing experience, preferably within retail, ecommerce, or a related consumerdriven industry.
• Bachelor's degree in Marketing, Communications, or a related field.
• Deep handson experience with Email, SMS, Mobile App marketing, and Loyalty marketing with a strong understanding of performance marketing channels.
• Proven track record building and managing complex, multichannel consumer journeys that drive engagement and retention.
• Advanced CRM expertise across multiple communication, data, and marketing technology platforms.
• Demonstrated experience leading, coaching, and developing team members to elevate performance and capability.
• Strong background in consumer segmentation, audience insights, and datadriven decisioning.
• Demonstrated analytical capability with solid financial and business acumen.
• Ability to distill complex data and technical detail into clear, compelling executivelevel recommendations and presentations.
• Highly organized with strong attention to detail; excellent communication skills; experience in loyalty, fashion, lifestyle, or footwear industries is a plus.

The hiring range base pay for this position is $90,200-$122,430 + Bonus + Benefits

(Benefit Summary Corporate)

Pay may vary depending on job-related knowledge, skills, and experience.