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Consumer Insights Manager

Electrolux Home Products, Inc.
United States, North Carolina, Charlotte
3100 Hutchison McDonald Road (Show on map)
Apr 10, 2026
Marketing

Permanent

Job Description

Join us to create change and have an impact in homes around the world.

At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.

Where you'll be:

This position will be based in the Charlotte, NC HQ; hybrid work policy model.

All About the Role:

Every day, we work to improve the lives of millions by reimagining how people cook, clean, and care for their homes. As a Consumer Insights Manager, you will play a pivotal role in shaping products and brand experiences by deeply understanding how consumers live, think, and interact with our products.

In this role, you will lead consumer insights initiatives that inform innovation, drive commercial impact, and elevate brand desirability across the Frigidaire and Electrolux brands. You'll translate consumer behavior, needs, and trends into clear, actionable insights through rigorous analysis and compelling storytelling. Success in this role requires strong consumer empathy, strategic thinking, comfort with ambiguity, and the ability to influence crossfunctional partners to turn insight into action.

Key Responsibilities:

  • Lead and manage multiple consumer research initiatives endtoend, ensuring methodologies, tools, and vendors align with business objectives and decisionmaking needs

  • Develop annual learning plans and manage insights budgets, timelines, and vendor performance

  • Identify, evaluate, and activate innovative research methodologies to deliver cuttingedge consumer insights

  • Analyze quantitative and qualitative data to generate factbased insights and strategic recommendations

  • Translate insights into clear, actionable narratives using compelling visual, verbal, and written storytelling

  • Partner crossfunctionally with product development, marketing, and sales to embed consumer insights into innovation and gotomarket strategies

  • Champion insightsdriven decision making to influence product features, enhancements, and commercial priorities

  • Monitor trends and market dynamics to provide forwardlooking consumer and category perspectives

Minimum Qualifications

  • Bachelor's degree

  • 5+ years of experience in consumer insights, market research, brand strategy, product insights, or related roles supporting business decisionmaking Proven experience analyzing data and presenting insights to inform business decisions

  • Ability to synthesize complex information into clear, actionable recommendations

  • Proficiency in PowerPoint, Excel, and Word

Benefits highlights:

  • Discounts on our award-winning Electrolux products and services

  • Family-friendly benefits

  • Insurance policy plan

  • Extensive learning opportunities and flexible career path

Please be advised that we are unable to offer visa sponsorship for this position at this time.

Find more on: Electrolux Group North America:

https://www.linkedin.com/company/electrolux/life/northamerica/ Electrolux Group Careers: https://career.electroluxgroup.com/global/en

Electrolux Consumer Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request through hrsnorthamerica@electrolux.com. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

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