Sr Director of Strategic Marketing

Market Intelligence & Opportunity Analysis

• Establish processes to continuously scan and evaluate adjacent and transformational markets. Use competitive intelligence, trend analysis and innovation adoption frameworks to identify untapped or underserved markets for KNA's product portfolio.

Strategic Planning & Diversification

• Develop go-to-market strategies and diversification roadmaps for each division. Recommend priorities based on market size, growth rate, regulatory requirements, competitive landscape and alignment with KNA's capabilities.

Partnership & Alliance Development

• Identify and negotiate strategic partnerships (co development agreements, academia related research, distribution alliances, joint ventures) with external companies, including opportunities to leverage synergies with sister companies Kaneka Aerospace and Cemedine North America. Monitor partnership performance and manage long term relationships.

Competitive Advantage Mapping

• Articulate KNA's unique value propositions (e.g., proprietary polyimide film technology, MS Polymer base resins, core shell impact modifiers, FDA approved supplements) and ensure they are leveraged in marketing strategies.

Marketing Capability Building

• Identify and lead select 3rd party market analysts and strategic planners. Implement tools for market intelligence, customer segmentation, CRM and analytics. Establish performance metrics (e.g., return on investment, market share growth, pipeline velocity) and regularly report progress to the CAO and division leaders.

Cross Functional Leadership

• Collaborate with R&D, operations, sales and finance leaders to align marketing strategies with product development, manufacturing capacity and financial targets. Provide executive level briefings and recommendations.

Masters of Marketing (preferred)
Bachelors of Marketing (required)

Experience implementing market intelligence tools and processes. (preferred)
Demonstrated ability to analyze complex markets, build business cases and lead cross-functional projects. (preferred)
Strong negotiation, partnership development and stakeholder-management skills. (preferred)
10 years: Strategic marketing, business development or product management within manufacturing, chemicals, advanced materials, life sciences or related B2B/B2C sectors. (required)

Skills