Creative Strategist

This is a remote opportunity, but you must live in the Eastern Time Zone.

We're looking for a Creative Strategist to join a fast-growing internal creative agency within a leading e-commerce company's healthcare business unit. This is a high-impact individual contributor role on a newly established creative strategy team that has recently been restructured to focus exclusively on strategic output-briefs, creative direction, consumer insights, and campaign strategy-shedding all operational and timeline-tracking responsibilities.

You'll own the RX and non-RX pet healthcare verticals, translating business and marketing objectives into compelling, data-informed creative strategies across digital channels. You'll serve as the strategic bridge between marketing stakeholders, channel partners, and creative teams-ensuring briefs are tight, consumer insights are actionable, and creative output aligns with brand voice and business goals.

This team is intentionally evolving. If you thrive in ambiguity, love building something from the ground up, and bring a "roll up your sleeves" mentality, this is an exciting opportunity to shape the creative strategy function while doing meaningful, visible work on a top enterprise priority.

What You'll Do

*Lead the development of creative strategies, campaign briefs, and content plans across digital channels including paid and organic social, email, site, owned & operated, video, print collateral, and event/conference activations.

*Own the strategic brief process end-to-end: collaborate with marketing leads to understand business objectives, translate them into consumer-facing messaging frameworks, and deliver actionable briefs that inspire the creative team.

*Serve as the strategic bridge between marketing, media/channel partners, and the internal creative team-ensuring alignment between media plans, messaging strategy, and creative execution across the funnel (upper, mid, lower).

*Challenge and refine incoming briefs when creative asks don't align with media plans or channel best practices (e.g., questioning 30-second spots for social, right-sizing asset volume to campaign flight length, recommending phased creative approaches).

*Analyze and interpret consumer insights, performance data, and market research provided by marketing and consumer insights teams-translating findings into strategic direction for creative teams. This is an insights interpreter role, not a data mining role.

*Present strategic proposals and campaign concepts to senior stakeholders (Senior Director level and above); defend creative strategy and sell in work against the brief. Must be polished, buttoned-up, and comfortable presenting to executive leadership.

*Lead cross-functional kick-off meetings for creative campaigns, ensuring all stakeholders are aligned on objectives, messaging, channel strategy, and timeline.

*Oversee agency relationship for B2B/CVC work-review briefs, ensure strategic alignment with brand guidelines, and provide direction on campaign work produced externally.

*Mentor and elevate more junior strategists who are transitioning from account/operational backgrounds into strategic roles; share frameworks, model strategic thinking, and provide feedback that builds capability across the team.

*Stay current on industry trends, competitive landscape, and emerging channels-particularly in the social-first and always-on content space-and proactively bring inspiration and trend insights to creative teams.

*Support the evolution of the creative strategy function: help define KPIs, refine processes, and expand the team's role from brief-writing into creative inspiration and territory exploration.

What You'll Need

*7+ years of experience in creative strategy, brand strategy, or content strategy-agency experience strongly preferred. The ideal candidate has worked in an agency environment (or similar fast-paced, client-service model) and understands how to operate with flexibility, manage ambiguity, and figure things out on the fly.

*Social-first strategic mindset: deep understanding of how to develop creative strategy for social-first campaigns, always-on content models, and quick-turn social moments-not just traditional/broadcast campaign thinking. Must understand how campaign messaging adapts across social platforms versus traditional channels.

*Strong understanding of full-funnel messaging: ability to tailor creative strategy and messaging by funnel stage (awareness through conversion) and by channel (YouTube vs. Meta vs. email vs. site, etc.).

*Proven ability to write tight, insight-driven creative briefs that inspire creative teams and align cross-functional stakeholders.

*Excellent stakeholder management and communication skills: comfortable working with Associate Director-level and above stakeholders, presenting strategy, defending creative direction, and managing feedback loops.

*Account management sensibility: even though this is a strategy role, the ideal candidate has either held account/client service roles earlier in their career or naturally operates with that relationship-building, cross-functional communication style. The team functions as an internal agency servicing internal marketing stakeholders.

*Strong creative thinking and conceptualization skills-ability to generate original, high-impact ideas grounded in business objectives and consumer insights.

*Comfortable interpreting data, performance metrics, and consumer research to inform creative decisions (not expected to pull data independently).

*Experience managing complex, multi-channel campaigns across multiple stakeholders, delivering on time and meeting objectives.

*Ability to work independently with minimal direction after initial ramp; someone who takes ownership, is proactive, and doesn't need rigid structure to be productive.

Nice to Have

*Pet industry, pet health, or animal wellness category experience.

*Experience at a social-first brand or agency known for social strategy (think brands like Taco Bell, Oreo-organizations deeply ingrained in social-first thinking).

*Comms planning background or understanding of how comms planning intersects with creative strategy.

*E-commerce or DTC brand experience.

*Experience working in or alongside healthcare-adjacent categories (veterinary, wellness, etc.).

*Familiarity with Workfront or similar project management tools.

* Ability to independently lead projects from end-to-end and provide effective mentorship to junior team members, fostering their development and skill enhancement.

#LI-MM3

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.