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Director of Customers Convenience Store Channel

Bimbo Bakeries USA
$146,900 - $205,700
paid time off, 401(k)
United States, Texas, Dallas
Jun 08, 2026
Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmann's or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development, and allows our associates to be their authentic selves.
#LI-VB1
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $146,900 - $205,700
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
Position Summary:
The position will direct a team of sales professionals. To be successful, this position must work cross functionally with all aspects of our business to include Sales, Category Insights/Management, Finance, Operations, Revenue Growth Management, E-Commerce Shopper Marketing and Brand Marketing. Thus, being a General Manager of the overall business. This key leader will collaborate closely with the Senior Director to co-author strategic brand and shopper plans that lead to short- and long-term growth with regular score carding and report outs. The leader will need to develop strong mutually beneficial relationships throughout Bimbo Bakeries USA (BBU) but most importantly with the customer, wiring at all levels within the C-Store, Drugstore, Independent and Value channel.
Key Job Responsibilities:
  • Primary contact with Customer who partners for success to drive commercial bakery & center store category revenue and profit growth that is mutually beneficial for Customer & BBU.
  • Co-Authors with Senior Director development of AOP Strategy specific to Customer specific to: Strategies, Tactics, Execution & Expected Results.
  • Develops Plan with Sales Planning with regular check-ins, updates, and report outs.
  • Leverages Insights as the foundation for All Decisions - Defines customer and company needs using best in class analytics, orchestrates implementation, and tracks results.
  • Communicates the "Customer Playbook" to Customer Field Selling Team with expected results and actions.
  • Works internally with each Business Unit to understand their marketplace priorities and assist them in developing Customer marketplace plans.
  • Works closely with BBU Marketing Teams on the development of Customer specific brand growth initiatives that provide growth for the company's core brands as well as Customer sub-commodities.
  • Manage corporate relationships with Customer that establish the company as the "Trusted Advisor" for all Commercial Bakery and Center Store opportunities.
  • Leads the Customer Selling Team and provides them the opportunity to be the "General Managers" of their business through empowerment and accountability.
  • Is innovative in addressing strategic differences to achieve a win/win with the customer. Must demonstrate a passion for continuously learning and applying insight about the customer.
  • Promotes accountability for the achievement of goals among peers and team members.
  • Demonstrates a passion for winning in the market and a focus on speed of action.
  • Cultivates internal and external relationships to ensure collaboration and alignment on key shopper marketing programs.
Key Behavioral Competencies:
  • Strong analytic & communication skills (written, verbal, presentation, and interpersonal skills).
  • Strong Negotiation Skills having gone through Previous Training.
  • Highly effective at working in dynamic and complex environments, adept at concurrently managing multiple tasks, setting clear priorities, and driving initiatives through to successful completion.
  • Effectively manages and influences at all organizational levels - upward, downward, and externally-, fostering strong stakeholder relationships to ensure alignment and successful achievement of strategic goals.
  • Strong ability to lead with and without direct leadership; collaboration with cross-functional business partners is extremely critical.
Education and Work History:
  • Bachelor's degree Required. Master's degree preferred.
  • 10 years of CPG Sales, Direct Store Delivery (DSD) Experience, convenience store experience is required, experience with Dollar Channel preferred.
  • Customer Management & Customer Experience are preferred.
  • 30-40% travel.
  • Ideally has collaborated with Customer Teams, understanding culture and what is required to become a Trusted Partner.
  • Proven Track Record of Sales Results with a Customer.
  • Proven Track record of Team Management including Direct & Indirect Reports.
  • High Proficiency in Excel, PowerPoint, Syndicated Data, Trade Promotion Management.
Physical Demands:
The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodation may be requested to enable individuals with disabilities to perform the essential functions.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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