New 
Assistant Director, Digital Marketing and Engagement
 Brigham and Women's Hospital | |
$63,648.00 - $92,570.40
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 United States, Massachusetts, Somerville | |
| 399 Revolution Drive (Show on map) | |
 Jun 29, 2026 | |
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The Mass General Brigham Development Office represents a team of 450+ vibrant, collaborative, skilled fundraising professionals. We are dedicated to inspiring visionary philanthropy that advances caring and curing for patients in Boston and around the world. Philanthropy enables Mass General Brigham to deliver the highest quality patient care, pursue the most innovative and promising research, train the brightest minds to become the next generation of healthcare leaders and expand and improve our world-class facilities. Join us in our mission to transform the future of medicine. The Mass General Brigham Development Office offers excellent benefits, competitive salaries and a hybrid flexible work schedule.
To Apply: Applications must include a current resume and a cover letter detailing applicable experience and accomplishments. ESSENTIAL FUNCTIONS: *Assist in the planning and execution of development projects. *Provide support to in managing project timelines and deliverables. *Email Campaign Management: oBuild and manage email campaigns using Marketo, including newsletters, solicitations, and event communications. *CRM Alignment: oCollaborate with the Information Systems and Business Intelligence team to develop segmented lists and ensure unsubscribe requests and other list maintenance is reflected in the Department's CRM. *Content Management: oUpdate the Giving website(s) using a content management system, including landing pages, events, stories, and donation forms. *Web Production: oHelp troubleshoot technical issues with the website and perform daily quality assurance checks to ensure consistent user experience for donors, prospects, and other website visitors oPerform UAT for website releases and perform QC across site *Digital Asset Management oEnsure all digital content complies with brand guidelines and accessibility standards (W3C validation, cross-browser testing). *Performance Monitoring and Optimization: oParticipate in the collection, analysis, and reporting of communications and marketing metrics; implement process improvements to optimize effectiveness and quality. oMonitor and report on key performance indicators (KPIs) for digital channels including email, web, and video. *Stakeholder Liaison: oServe as a liaison with internal stakeholders to gather requirements and manage expectations. oHelp evaluate new project requests and determine appropriate digital solutions. *Team Collaboration and Training: oParticipate in weekly planning meetings and cross-functional team check-ins. *Intranet and Workflow Support: o Support the department's intranet site and internal digital workflows *Continuous Learning: oMaintain proficiency in relevant communications and marketing technologies (e.g., InDesign, Photoshop, Adobe Acrobat, Workfront, Atlas CRM, Asana, WordPress, Google Analytics) to support content creation, project collaboration, management, and dissemination. Bachelor's degree required and 3-5 years of experience in digital marketing, web production, or related digital production roles. In addition, the ideal candidate will possess the following skills, abilities, and competencies:
The Brigham and Women's Hospital, Inc. is an Equal Opportunity Employer. By embracing diverse skills, perspectives and ideas, we choose to lead. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. | |