Senior Paid Media Strategist

Aquent is proud to partner with a dynamic and innovative leader in the digital marketing space, dedicated to transforming how organizations connect with their audiences. This client specializes in crafting sophisticated digital strategies that drive measurable results for a diverse portfolio of partners, particularly within the higher education sector. As a key strategist, you will be a visionary architect, leading cutting-edge campaigns from conception to triumphant completion. Your expertise will directly influence the success of impactful initiatives, shaping the digital presence of prominent institutions and making a tangible difference in their outreach efforts, ensuring client messages resonate and goals are exceeded. This is an unparalleled opportunity to blend strategic thinking with hands-on leadership, driving innovation and mentorship within a collaborative environment.

About the Role

We are seeking a highly skilled and passionate professional to join our client's expert team. In this pivotal role, you will not just execute; you will architect comprehensive digital marketing strategies, guiding complex campaigns from conception to triumphant completion. Your insights will directly shape the success of high-profile clients, ensuring their messages resonate and their goals are not just met, but exceeded.

Key Responsibilities

• Architect complex, integrated digital strategies tailored to client business marketing goals and objectives, operating with significant autonomy.
• Identify key digital business opportunities and design comprehensive media plans that drive effective digital marketing strategies and tactical execution.
• Prepare strategic, multichannel media plans and budgets for both existing and potential new clients.
• Oversee the execution of client campaigns, collaborating closely with platform specialists to continuously optimize performance and ensure goal attainment.
• Provide in-depth monthly and ad-hoc reporting and analysis for clients, utilizing advanced analytics and platform reporting tools.
• Analyze data in aggregate to identify short-term and long-term trends, translating insights into thoughtful, actionable recommendations.
• Foster robust client-agency relationships through monthly strategy calls, serving as an an expert partner and advising on best practices.
• Stay abreast of the latest digital landscape trends, emerging platforms, and industry news to maintain a competitive edge.
• Demonstrate thought leadership by contributing to team meetings, proposing process improvements, strategic testing initiatives, and ways to enhance client satisfaction and campaign success.
• Supervise client accounts managed by junior and mid-level strategists, providing essential support and mentorship to ensure strong client relationships are maintained.
• Assist in training and onboarding new team members, guiding them through processes and daily tasks as needed.

Must-Have Qualifications

• Bachelor's degree is required.
• 2 or more years of experience in digital media planning and/or the execution of digital marketing campaigns.
• Demonstrated experience using and analyzing data visualization and analytics tools.
• Direct experience with industry-standard paid media platforms and/or Demand-Side Platforms (DSPs).
• Clear and confident oral and written communication skills, capable of presenting campaign performance effectively to both clients and internal digital teams.
• Proven experience analyzing and reporting on data trends, coupled with a full understanding of digital marketing KPIs and success metrics.
• Excellent attention to detail and the ability to effectively multitask in a deadline-driven atmosphere.
• Demonstrated problem-solving skills, with the ability to utilize resources to work independently and troubleshoot issues before escalation.
• Effective communication and time management skills, along with the ability to proficiently use and switch between multiple technology platforms in a remote environment.

Nice-to-Have Qualifications

• A Marketing or Advertising major/concentration is preferred.
• Some management experience is a plus.
• Relevant industry certifications (e.g., in paid media or analytics) are a plus.
• Experience with project management software tools is a plus.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.