Sr Brand Strategist, Global Brand

Aquent Studios is proud to partner with a global technology leader, renowned for its pioneering innovations that shape the future of connectivity and intelligent systems. This company is at the forefront of developing groundbreaking solutions that impact industries worldwide, constantly pushing the boundaries of what's possible and setting new industry standards.

Are you a visionary brand strategist ready to profoundly influence a global brand's narrative and market presence? This pivotal role offers you the unparalleled chance to be instrumental in shaping the future of an extensive brand portfolio, blending strategic insight with forward-thinking vision. You will diagnose current brand health, chart the course for future brand evolution, and bring strategic rigor to critical areas like naming, brand architecture, and acquisition integration. Your work will be key in establishing a brand center of excellence, making a tangible impact on how this company connects with the world and shaping its future identity on a global scale.

Your Impact and Contributions

• Lead naming projects for new offerings, sub-brands, and features, guiding them from initial strategy and territory development through legal vetting and final recommendation.
• Define and evolve brand architecture across an extensive portfolio, clarifying how master and product brands relate to and reinforce one another to maximize impact.
• Develop comprehensive brand integration strategies and recommendations for acquired companies and products, ensuring new additions align seamlessly with the broader portfolio vision.
• Act as a forward-looking voice, tracking category, cultural, and technology shifts, and translating these insights into actionable brand implications for future growth.
• Design and execute brand awareness and perception research, transforming complex findings into clear, strategic recommendations for brand enhancement.
• Conduct thorough brand diagnostics, including audits of brand health, consistency, and competitive positioning, to proactively identify risks and opportunities.
• Ground brand strategy in a deep understanding of the technology sector, adeptly translating complex technical concepts into compelling and accessible brand narratives.
• Partner closely with the Creative Director, Brand and the design team to ensure that strategic vision and creative execution are perfectly aligned.
• Help build and formalize a brand center of excellence, developing robust frameworks, governance, and processes that scale effective brand thinking across the entire organization.
• Present strategic recommendations and research findings to senior stakeholders with exceptional clarity, confidence, and persuasive communication.

What You'll Bring

• 8+ years of dedicated experience in brand strategy, with direct, hands-on experience in both naming and brand architecture development.
• Proven experience supporting brand integration efforts for mergers, acquisitions, or significant new product launches.
• A demonstrated point of view on emerging trends and the ability to effectively translate these into impactful brand strategies.
• Expertise in designing and interpreting brand awareness and perception research to drive strategic decisions.
• Experience running comprehensive brand audits or diagnostics and translating findings into concrete action plans.
• A strong grounding in the technology sector, enabling you to speak credibly about its direction and translate complex concepts.
• Experience contributing to or building brand governance frameworks, guidelines, or centers of excellence.
• Excellent written and verbal communication skills, with a track record of successfully presenting to senior leadership.

Bonus Points

• Experience with semiconductor, hardware, or B2B technology brands.
• Familiarity with multi-brand or sub-brand portfolio structures.
• Background partnering effectively with legal/trademark teams on naming clearance processes.