Email Marketing Specialist

Cornell University welcomes candidates for the position of Email Marketing Specialist in our Alumni Affairs and Development division, based in Ithaca, NY. This role presents an exceptional opportunity to contribute to the university's advancement efforts.

Position Summary

We are looking for someone who enjoys executing comprehensive email marketing strategies that contribute to the division's donor and engagement goals. This talented team player will collaborate with university and AAD college and unit partners in designing and building email campaigns for signature events and broad-base solicitations.

Key Responsibilities

The successful candidate will

• Design and build signature, solicitation, and sensitive priority email campaigns daily, especially those emails targeted to all alumni.

• Be a team player and collaborate closely with our expert channel leads and marketing ops members to ensure effective integrated marketing plans.

• Ensure proper coding to measure email results/ROI.

• Be a consultant to partners for email best practices, strategies, and email design to increase channel effectiveness and execute plans based on timelines and deadlines. Building relationships and effective communication will be key to this role.

• Contribute to marketing reports by determining return on investment for email campaigns and test campaigns designed to meet AAD engagement and donor goals. Monitor AAD audience engagement via open, click, unsubscribe rates, audience journeys, and interest-based marketing outcomes.

• Oversee sending of AAD emails not built by email specialists. Ensure accuracy of the content, tracking to capture audience engagement, and accessibility requirements are fulfilled.

• Assist in maintaining the AAD email calendar and developing production timelines for signature event emails, mass solicitations, and partner communications. Collaborate with partners across the division to schedule emails at appropriate times and achieve optimal results.

About Alumni Affairs and Development

At Cornell Alumni Affairs and Development, we connect alumni, parents, and friends with opportunities to make a meaningful difference at Cornell and beyond. Our success is built on the strength of relationships, a commitment to excellence, and a culture of collaboration, innovation, inclusion, and continuous learning. As one of higher education's leading fundraising and engagement organizations, we recently completed a record-setting campaign that engaged more than 221K alumni and raised $6.7 billion. Joining our team means growing your career alongside supportive, mission-driven, and high-performing colleagues while helping shape Cornell's future.

Required Qualifications

• Bachelor's degree and 2 to 4 years relevant experience or equivalent combination.

• Familiarity with at least one major email marketing system required.

• Excellent writing, communication, and editing skills, as well as accuracy and attention to detail, are essential.

• Demonstrated success in a fast-moving multi-stakeholder environment, balancing multiple projects and priorities.

• Demonstrated organizational skills required, along with strong interpersonal and public relations skills.

Work Location

This position is based in Ithaca, New York, however, the successful applicant may perform this role remotely anywhere within the United States. Employees who work remotely may receive multiple W-2 Forms depending on their work location. The New York Convenience of employer guidelines require New York State individual tax reporting and withholding for this position. Additional individual state income tax filings may also be required if working temporarily outside of New York State.

Rewards and Benefits

• Cornell receives national recognition as an award-winning workplace for our health, wellbeing, and sustainability.

• Our benefits programs include comprehensive health care options, generous retirement contributions, access to wellness programs, and employee discounts with local and national retail brands. We invite you to follow this link to get more information about our benefits: Understand Your Benefits | Working at Cornell.

• Our leave provisions include health and personal leave, three weeks of vacation and 13 holidays: Martin Luther King, Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving and the day after, and an end of the year winter break from December 25-January 1. To offer greater flexibility for observing faiths and traditions we also offer two additional floating holidays. Learn more about our generous leave provisions: Holiday and Accrued Time Off | Working at Cornell

• Cornell's impressive educational benefits include tuition-free Extramural Study and Employee Degree Program, tuition aid for external education, and Cornell Children's Tuition Assistance Program. Learn more about our extensive educational benefits: Education Benefits | Working at Cornell

• Follow this link to learn more about the Total Rewards of Working at Cornell: Total Rewards | Working at Cornell.

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Noted pay ranges reflect the potential pay opportunity for each job profile. The hiring rate of pay for the successful candidate will be determined considering the following criteria:

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