Marketing Data Analyst

Aquent is partnering with a prominent, data-driven enterprise that is revolutionizing customer engagement within its core business. This industry leader is making significant investments in media and marketing to drive growth and enhance customer experience, and we are seeking exceptional talent to join their high-performing team.

Are you ready to step into a pivotal role where your expertise will directly shape strategic decisions and influence millions in marketing spend? This is an unparalleled opportunity to become a high-impact analyst, directly informing and optimizing one of the largest performance marketing channels for an industry leader. You will drive innovation and deliver significant impact within a dynamic environment, leveraging sophisticated analytics to optimize substantial annual media investments across diverse marketing channels. Your insights will empower marketing and business leaders to make data-backed decisions, moving beyond mere correlation to establish clear causality, ultimately impacting the company's growth and market position.

What You Will Achieve

• Design and execute sophisticated incrementality tests, holdout experiments, and pre/post analyses to precisely isolate the true impact of marketing spend, independent of platform-reported metrics.
• Maintain robust data foundations, applying rigorous quality assurance to ensure a trusted view of channel performance and managing tracking structures for accurate attribution across campaigns.
• Drive budget management input by building monthly Marketing ROI curves, translating diminishing-returns analysis into actionable budget recommendations.
• Transform ambiguous business questions into structured analyses, delivering specific and defensible recommendations that guide strategic shifts and investment decisions.
• Contribute directly to portfolio-level budget allocation and overarching channel strategy discussions, influencing high-level business decisions.
• Support continuous performance monitoring by independently validating analyses and reporting, pressure-testing findings to ensure accuracy and reliability.

Must-Have Qualifications

• 3+ years of experience in an analytical role, preferably within marketing analytics, media analytics, or another data-rich performance marketing environment.
• Strong proficiency in SQL and Python (specifically pandas) for querying, transforming, and modeling large datasets.
• Applied experience in designing experiments, including hypothesis testing, significance and power analysis, and the ability to discern when a result is truly meaningful.
• Demonstrated experience in building and maintaining reports or dashboards using business intelligence tools such as Tableau, Looker, or similar platforms.
• A proven track record of translating complex, ambiguous data into clear, actionable recommendations, and effectively communicating these insights to both technical analysts and executive stakeholders.
• Bachelor's degree in a quantitative field (e.g., statistics, economics, mathematics, marketing analytics) or equivalent practical experience.

Qualifications That Will Set You Apart

• Experience with paid search or bid management platforms (e.g., Google Ads, Microsoft Ads, SA360).
• Familiarity with advanced measurement techniques such as incrementality testing, media mix modeling, or multi-touch attribution.
• Experience leveraging Generative AI tools to enhance analytical speed or automate reporting processes.