UGC Marketing Manager

Aquent is partnering with a rapidly growing mobile consumer platform that is defining a new category in personalized self-discovery and daily routines. With over 500,000 active users, this innovative company leverages AI-powered insights to empower individuals on their personal growth journeys. This is an incredible opportunity to join a dynamic team at the forefront of digital well-being, where your contributions will directly shape the future of a product used by hundreds of thousands globally.

We are seeking a visionary growth strategist and operator to ignite and scale a category-defining creator program. In this pivotal role, you will be instrumental in building and managing a high-volume user-generated content (UGC) engine from the ground up, directly impacting the platform's reach, engagement, and overall growth trajectory. Your expertise will not only drive strategic initiatives but also foster a vibrant community of creators, ultimately enhancing the user experience and solidifying the company's position as a leader in its space.

What You'll Do

• Build and scale a high-volume UGC creator engine from the ground up, setting the foundation for sustained growth.
• Recruit and manage a robust network of 50 to 100+ micro-creators, optimizing for volume and incentive-based models.
• Direct and oversee a remote support team of 5 to 10 members, ensuring seamless day-to-day coordination and operational efficiency.
• Implement automated workflows using cutting-edge tools like Zapier, Make, and modern AI platforms to streamline creator sourcing, outreach, brief delivery, and content repurposing.
• Develop and maintain robust attribution tracking models to meticulously analyze performance, ROI, and conversion metrics across all creator campaigns.
• Manage broader influencer collaborations, including contract negotiations and fostering long-term talent relationships across platforms such as TikTok, Instagram, and YouTube.
• Proactively identify high-converting content trends, viral hooks, and innovative creative formats to stay ahead of the curve.
• Collaborate closely with leadership on overall growth strategy, brand positioning, and major product feature launches.
• Build, hire, and manage a high-performing growth marketing department, spanning multiple acquisition disciplines.
• Expand strategic oversight into key areas such as paid media (Meta/Google advertising), App Store Optimization (ASO), organic social, SEO, and community initiatives.
• Drive product marketing workflows, including the execution of push notifications, lifecycle emails, and feature rollout campaigns.

What We're Looking For

• 4 to 8 years of hands-on experience in performance marketing, creator management, or social-first growth strategies.
• A proven track record of successfully building and managing high-volume UGC or influencer programs from scratch, ideally within a consumer app or high-growth brand environment.
• Demonstrated experience delegating to and effectively directing overseas or cross-functional support teams.
• Exceptional analytical capability with deep expertise in marketing attribution, campaign measurement, and performance optimization.
• A systems-first mindset with fluency in leverage-enabling tools like AI platforms, Zapier, or Make to automate operational workflows.
• Strong charisma and outstanding interpersonal skills, essential for managing high-touch creator relationships, combined with rigorous analytical abilities.
• A deep understanding of social media algorithms, modern content trends, and the dynamics that drive organic virality.

Nice-to-Have Qualifications

• Experience scaling consumer mobile apps, subscription services, or high-growth viral brands.
• Familiarity with creator whitelisting, Meta/TikTok paid acquisition, or App Store Optimization (ASO).
• A personal passion for lifestyle, modern self-care, or personal growth digital platforms.