VP, E-Commerce

About Justrite Safety Group

At Justrite Safety Group, we're more than just a collection of industrial safety companies; we're a dynamic organization dedicated to protecting people, property, and the planet. Our ever-growing portfolio of companies collaborates to deliver advanced industrial safety solutions that set the standard for excellence.

As our business continues to grow, we continue to look for top talent to join our team as we lead the charge in revolutionizing industrial safety, ensuring that every worker returns home safe, every workplace remains secure, and our environment thrives for generations to come. With Justrite Safety Group, safety isn't just a priority-it's our passion.

Our Chemical & Environmental Safety division is a market leader, providing a wide range of essential products that ensure chemical and environmental compliance across numerous industries. We manufacture equipment designed for the secure storage, handling, and disposal of hazardous materials, including chemical safety cabinets, spill containment systems, and safety cans. Our comprehensive product portfolio also includes safety showers, eyewashes, and chemical labeling items, all aimed at protecting workers and assets. This holistic approach to hazardous materials management helps reduce the risk of accidents and environmental harm.

The Contribution You'll bring to this Role:

Reporting to the Chief Marketing Officer, the VP of E-Commerce will directly own, optimize, and provide strategic direction to two E-commerce B2B direct sale websites, and support the optimization of several lead gen sites across the JSG portfolio. This role will be responsible for developing and executing the company's E-commerce strategy to drive revenue growth and enhance the overall customer experience. You will lead a dedicated team of E-commerce professionals and collaborate closely with cross-functional teams to optimize our online sales channels and maximize profitability. The position will manage two Directors of E-Commerce, the Web Services Data Integration Architect, the E-Commerce Analytics Manager, and the Paid Search Manager to achieve revenue and demand generation goals. This leader will also manage our Director of Marketplaces, focusing on Amazon and E-commerce-centric distributors.

This will be a data and process-oriented individual with extensive experience managing internal teams, outside consultants, and agencies. Part analyst, strategist, and manager, the ideal candidate will have prior experience driving results through a methodical approach that relies on best practices for optimizing organic and paid user traffic, improving conversion rates, driving sales from merchandising, optimizing site search, methodically improving UX, and creating an efficient checkout process. They will understand both the marketing and technical aspects of a high-performance site and have experience in selecting and managing the implementation of technology modules to support current and new site functionality. They will bring analytical capabilities to isolate issues and opportunities to drive growth and track the impact of changes. The candidate will have experience managing P&Ls, managing to both revenue and profit goals.

In this role, you will report directly to the Chief Marketing Officer, setting the stage for your career to soar! This role is your gateway to opportunities for advancement, with the potential to grow within the organization in 3-5 years as you make meaningful contributions to our organizational goals.

About the Team:
Joining our Marketing team means stepping into a fast-paced, creative environment where innovation and strategy go hand in hand. Our marketing team is the driving force behind our brand's voice and image, responsible for crafting compelling narratives, engaging with our audience, and driving demand across various channels. Here, you'll collaborate with talented professionals who are passionate about staying ahead of industry trends and delivering impactful campaigns that resonate with our target markets. As a member of this team, you'll have the chance to work on exciting projects that span digital marketing, content creation, brand management, and more.

What You'll Do at Justrite:
* Provide strong, effective, and highly visible leadership to the E-commerce team, ensuring that all resources are motivated to contribute fully to the company's vision and goals - to drive key business metrics including revenue, lifetime value, average order value, inside sales revenue, and outside sales leads.
* Guide the marketplace team in executing the strategy and driving growth, supporting content and ad management excellence, to achieve growth and profitability goals.
* Oversee the operation, optimization, and analytics of our US B2B E-commerce platforms, ensuring seamless functionality, user experience, and security.
* Manage relationships with E-commerce platform providers, technology vendors, freelancers, and third-party service providers - including contract negotiation and management as required for the proper functioning of each site.
* Coordinate with marketing and demand generation teams to populate the site with content and capture incoming sales leads.
* Provide strategic leadership for online marketing - building effective teams through hiring and training.
* Collaborate with product management, sales, and marketing teams to develop and execute online merchandising and promotional campaigns - develop merchandising plans that support sales goals and optimize online sales performance.
* Analyze E-commerce performance metrics and customer data to identify trends, opportunities, and areas for site improvement - Set a team strategy through analysis of historical marketing data and testing to measure continuous improvement.
* Incorporate the agile development process for website and campaign optimization, which will be key to rapidly improving the performance of the new platform.
* Stay informed about industry trends, emerging technologies, and best practices in E-commerce and digital marketing.
* Manage E-commerce technology, development, IT, and advertising costs in accordance with the Sales and Marketing budget.
* Support the corporate brand guidelines and company strategic priorities across the E-commerce portfolio.
* Communicate regularly with the CMO to provide updates on E-commerce performance, initiatives, and strategic recommendations.
* Present to senior management and help the CMO achieve greater marketing success, leveraging standard dashboards for site performance against internal goals.

Your Skills and Expertise:
To ensure your success from day one in this role, Justrite requires the following qualifications at a minimum:
* BA/BS and 10-15 years of relevant working experience.
* Demonstrate knowledge in all areas it takes to be successful online, including organic and paid search, site design, SEO, SEM, email marketing, and social media, customer workflow optimization, nurturing tactics, etc.

Additional qualifications that could help you succeed even further in this role include:
* Proven track record as a leader of growing an E-commerce brand.
* Ability to collaborate effectively with internal and external partners and business stakeholders.
* Past experience managing a P&L.
* Proven experience leveraging content to drive optimized organic search and customer engagement on-site.
* Leadership skills in driving cross-functional teams toward common goals.
* Leadership experience with excellent communication skills, both written and verbal.
* You must be analytical and able to extract meaning from data and use this to optimize a team's approach to drive revenue.
* Experience managing or working with the agile process on an E-commerce platform.

Compensation:
The position offers a competitive base salary ranging from $200,000-$225,000.

Actual base salaries will vary and may be above or below the recommended pay range based on factors such as but not limited to location, relevant experience and performance. Additionally, this role is eligible for an annual incentive plan to enhance their overall total compensation package when Justrite Safety Group and their business units achieve annual business and financial targets.

Benefits:
Our benefits package at Justrite Safety Group is designed to be the best in the industry, offering everything you need to support your career and personal well-being. You'll receive a competitive salary paired with an extensive benefits package that includes comprehensive medical, dental, and vision coverage. We understand the importance of work-life balance, so we offer flexible hours and remote work options, giving you the freedom to manage your time effectively. These options vary depending on the specific roles and business needs.

Your financial future is secure with our 401K plan, complete with a company match, and you're protected with company-paid short and long-term disability insurance. To ensure you're at your best, we also offer generous paid time off, personal days, and a robust employee wellness program that supports your overall health and happiness. At Justrite, our benefits package is designed to help you thrive both in and out of the workplace.

Why Choose Justrite Safety Group?
As a leading name in the safety industry, Justrite provides a platform where you can collaborate with some of the best professionals in the field, learning from experts and contributing to cutting-edge solutions. The company's commitment to excellence and innovation ensures that you'll be part of a team that is making a real impact. With a strong focus on career advancement, Justrite empowers its employees to thrive both personally and professionally, making it an ideal workplace for those looking to grow their careers in a meaningful and rewarding environment.

Join us and be part of a team dedicated to product excellence and making a positive impact in our company, and in our community!