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Digital Engagement and Social Media Specialist

University of Georgia
retirement plan
United States, Georgia, Athens
Nov 10, 2024
Posting Details
Posting Details


Posting Number S12758P
Working Title Digital Engagement and Social Media Specialist
Department Franklin-Deans Office Admin
About the University of Georgia
Since our founding in 1785, the University of Georgia has operated as Georgia's oldest, most comprehensive, and most diversified institution of higher education ( https://www.uga.edu/). The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,000 faculty and more than 7,700 full-time staff. The University's enrollment exceeds 40,000 students including over 30,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 18 schools and colleges, as well as a medical partnership with Augusta University housed on the UGA Health Sciences Campus in Athens.
About the College/Unit/Department
College/Unit/Department website
Posting Type External
Retirement Plan TRS
Employment Type Employee
Benefits Eligibility Benefits Eligible
Full/Part time Full Time
Work Schedule
Additional Schedule Information
Typical shift will be 8am-5pm Monday through Friday, some weekend and afterhours work may be needed.
Advertised Salary Commensurate with Experience
Posting Date 10/08/2024
Open until filled Yes
Closing Date
Proposed Starting Date 10/14/2024
Special Instructions to Applicants
Location of Vacancy Athens Area
EEO Policy Statement
The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu).
USG Core Values Statement
The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at https://www.usg.edu/policymanual/section6/C2653.
Position Information


Classification Title Marketing/Public Relations Professional
FLSA Exempt
FTE 1.00
Minimum Qualifications
Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.
Preferred Qualifications

  • Expertise in graphic design, photography, and videography, with a strong understanding of optimizing content for digital channels - web, email, social, etc.
  • Proficient in social media platform (Hootsuite, Sprout Social, etc.); graphics Canva, Adobe Creative Cloud (InDesign, Illustrator, Photoshop, etc.) and email (MailChimp, GAIL, Constant Contact).
  • Experience in an agency and/or higher education environment.
  • Knowledgeable in accessibility compliance best practices, especially for digital marketing and social media platforms.

Position Summary
Franklin College of Arts and Sciences, named in honor of Benjamin Franklin, is the heart of University of Georgia's liberal arts learning environment. The research, scholarship and creative output by the faculty and students in more than 80-degree programs set the place for a dynamic environment at Georgia's flagship institution.
The Franklin College of Arts and Sciences is seeking a highly creative, detail-oriented and dynamic individual to grow and enhance its digital marketing and social media platforms in an inaugural role. Reporting to the Director of Marketing and Content Strategy, the Digital Engagement and Social Media Specialist will create a process for cultivating, creating and leveraging content across social media and digital channels to showcase the vibrant student experience, cutting-edge research, and academic innovations within the Franklin College. This incumbent is responsible for developing and executing a plan for digital content to support the College's strategic communications and marketing efforts.
In this role the individual will be building a new platform and will use best practices and trends in digital marketing, be a visible and engage member of the campus community, possess excellent multimedia content creation skills along with writing and proofreading skills, be able to work both independently and collaboratively and understand how to build and engage a digital audience. This employee will also monitor account activity and lead the College's efforts to remain relevant, engaging and on the leading-edge of digital and social media content that effectively tells the Franklin College story and communicates its strong history of success and its bold culture.
The Digital Engagement and Social Media Specialist works collaboratively with communications colleagues, department members, faculty, students, alums, corporate sponsors and more to develop write, edit and publish content that informs, inspires and educates internal and external audiences.
A successful candidate will have strong written and visual communications skills along with project management mindset to take a project from concept to production while managing multiple priorities and deadlines.
Knowledge, Skills, Abilities and/or Competencies

  • Extensive experience in digital marketing - website, emails, social media, SEO, CMS, CRM, etc.
  • Deep knowledge of social media platforms, current trends, and performance analytics
  • Exceptional written and verbal communication abilities, strong AP Style background
  • Strong grasp of design principles, layout, and brand identity; proven experience adhering to established brand guidelines
  • Proficient in graphic design software and multimedia content creation
  • Keen attention to detail with project management skills
  • Creative, strategic, analytical thinker with attention to detail with project management skills
  • Experience working with AI to support marketing tactics
  • Outstanding interpersonal skills, cultural sensitivity, and the ability to collaborate effectively with a variety of groups, including students, staff, alumni, faculty and administrators
  • Highly self-driven with excellent problem-solving and time management capabilities.
  • Ability to thrive under tight deadlines while managing multiple tasks simultaneously
  • Effective team player in fast-paced environments

Physical Demands

  • Sit or stand long periods of time.
  • Some evening and weekend requirements.
  • Lift up to 50 lbs.
  • Occasional travel.

Is driving a responsibility of this position? No
Is this a Position of Trust? No
Does this position have operation, access, or control of financial resources? No
Does this position require a P-Card? No
Is having a P-Card an essential function of this position? No
Does this position have direct interaction or care of children under the age of 18 or direct patient care? No
Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications) No
Credit and P-Card policy
Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.
Background Investigation Policy
Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website.
Duties/Responsibilities


Duties/Responsibilities
Content creation - writes, edits, creates and publishes content (social media, website, emails, newsletters, etc.)

  • Assist in creating and executing a comprehensive digital communications strategy aligned with the University's broader goals and initiatives.
  • Develop and implement a content process to curate and create content with a distribution process that leverages content across multiple audiences and channels.

    • Determine technology and process flow.
    • Develop process for review/proofing as well as cadence and message consistency.
    • Ensure adherence with AP style, UGA and Franklin College brand guidelines



  • Develop and oversee processes for student content submissions.
    • Create student brand ambassadors to generate original and authentic student content team to source and produce authentic and relevant content that resonates with our audience.

  • Develop specific digital marketing strategy for the Dean - audiences, channels, cadence and calendar.
  • Serve as a resource for Franklin College colleagues, offering guidance on digital marketing best practices and compliance with university policies.
  • Serve as part of the College's crisis team, utilizing digital channels in support of communication.

Percentage of time 50


Duties/Responsibilities
Monitors reach and effectiveness of campaigns, projects, initiatives

  • Create and oversee a content calendar that strategically reflects College priorities and messaging promoting stories, events and initiatives of the College including interdisciplinary research, milestones, key dates, and traditions to ensure timely and relevant posts.

    • Generate, schedule, monitor, share and administer social media for Franklin accounts.



  • Establish metrics and utilize analytics tools to track campaign performance, make data-driven adjustments, and provide regular reports to guide decision-making.
  • Stay updated on emerging digital marketing and social media trends and platforms to continuously optimize the College's digital presence.
    • Advise leadership on trends and make recommendations for engagement.


Percentage of time 10


Duties/Responsibilities
Plan editorial content and develop strategic plan

  • Develop engaging campaigns, posts, graphics, videos, and other multimedia content to drive audience engagement and highlight/amplify key college initiatives and programs.

    • Photograph/video events, people, activities as well as create graphics to generate content.
    • Write copy and edit photos/video for digital use.
    • Design graphics for digital use using Cana, Adobe Illustrator/InDesign.



  • Generate email campaigns in support of the College's initiatives (experience with tool such as GAIL, Constant Contact, MailChimp Oversee electronic newsletters.

    • Work with academic units/department to create guidelines, design template and establish calendar and cadence.
    • Utilize paid media channels as needed to support the College's strategic communications and marketing objectives.


  • Ensure all digital content adheres to established branding and messaging standards.
    • Serves as a primary visual brand ambassador - ensuring consistency across the College.


Percentage of time 15


Duties/Responsibilities
Communicates with stakeholders and content contributors

  • Partner with other colleges and campus units to enhance visibility and engagement through shared resources, stories, and events.

    • Collaborate with photographer, videographer, writers, social media managers, agencies, faculty, staff and students across campus to develop and implement digital projects and communications plan.



  • Monitor social media channels, respond to inquiries, and manage online interactions to foster a positive and supportive online community.

Percentage of time 20


Duties/Responsibilities
Project management and industry trends
  • Contribute to other Marketing and Communications team initiatives and perform additional duties as assigned.
Percentage of time 5
Applied = 0

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