Director, MarTech/AdTech Solutions

Business Overview

Initiative is NIKE Inc.'s agency of record for Global Media, responsible for strategy, integrated media planning, and paid/organic social strategy and activation for Nike's multi-region integrated brand and product campaigns.

NIKE Inc. is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories.

Founded by Bill Bowerman and Phil Knight in 1972, Nike has grown over the last 50 years into one of the most valuable, most loved and most emulated brands in the world, singular in its ability to create cultural conversation within the world of sports and fashion and far beyond.

Nike's mission is to bring inspiration and innovation to every athlete* in the world; a mission expressed every day through product design, digital and physical retail consumer experiences, and brand communications.*If you have a body, you are an athlete.

Partnering with Nike is an extraordinary opportunity requiring extraordinary talent. The Initiative team is highly diverse, attracting the sharpest emerging and established media experts across all disciplines in the industry. Our vision is to build the best integrated team of athletes*, passionate about sports, youth and culture, to help Nike be the catalyst for innovation and inspiration. We achieve this by driving excellence through captivating brand campaigns and athlete* connection to key offers.

At Initiative, we believe in the power of media to reshape our industry and orchestrate a brand's entire consumer

experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.

There are four I's in Initiative, and these represent our core values and behaviors.

• INDIVID[YOU]ALITY - you bring your genuine and unique self to and into the work, every day.
• INSTINCT - you're tuned in and armed with intelligence; you have a bias for action - shit happens when you're around.
• IMPACT! - you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.
• IMAGINATION - your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.

Position Overview

Initiative's Solutions Group is a global team of technology and media experts focused on consulting and implementing best in class solutions for our clients. As a Director of AdTech/MarTech Solutions, your role entails a balanced blend of technical and marketing acuity, plus understanding of how data and AdTech/MarTech solutions can best drive the future of Integrated Media and drive innovation and transformation efforts. In conjunction with the client team at Initiative, you will be working on evaluating MarTech and AdTech solutions, building innovation roadmaps and test & learn frameworks and . Ideal candidate also has experience working with 1st, 2nd & 3rd party data, understanding and managing taxonomies and data collection methodologies.

• Maintain knowledge of relevant AdTech and MarTech developments, case studies, data, tools and industry news to ensure team members and clients are up to date on the latest privacy (updates, developments from data and tech partners, changes to data collection methodologies, data depreciation, changes to walled garden policies
• In partnership with client Integrated Media Capabilities Lead, represent client in Global Martech/AdTech workstreams, such as, but not limited to:
• Work back with different client teams to align on priorities, next steps, and implications that need to be addressed.
• Spearhead Client Onboarding process from Martech and AdTech perspective
• Evaluate technology partners (data partners, platforms and tool RFIs)
• Compile rate cards across partners when needed
• Leverage IPG audience assets and tools. Develop new opportunities across partners and platforms
• Oversee client's AdTech / Martech ticket intake system, working back with Nike Territory Program Managers and Nike engineering teams to ensure requests are being flagged and completed in a timely manner. Provide weekly status updates to the client
  
  
  
  • Funnelling the ticket to the appropriate teams within Nike for review and solve
  • Keeping the Territories updated with the status of their tickets
  • Ensuring the Nike teams are progressing with solutions
  • Closing the Airtable tickets
  
  
  
  
• Support day-to-day platform requests & troubleshooting from client's local markets for access and management of Segment, Singular, GMP, Feedonomics, Adobe (Analytics and Experience platforms), etc.
• Partner with Media Operations team on the development, rollout, onboarding and training of a media consolidation tool (for budgeting, flowcharting etc,)
• Partner with Analytics team to manage timelines and progress data foundations workstreams that intersect with any AdTech/MarTech workstreams

Skills and Experience

• Bachelor's degree in related field or equivalent work experience
• Experience working with retail or e-commerce clients
• 5-10 years of experience in audience development, data driven marketing and/or digital marketing
• Have a strong knowledge of digital marketing technologies, including DSP, DMP, CDP, Ad Server, Ad Verification and Site Analytics
• Understanding of data landscape and utilization (1st party, 2nd/3rd party)
• Understanding of media consolidation tools, inclusive of their buildout/rollout
• 3-5 years of experience in managing clients and teams
• Ability to delegate and oversee direct reports
• Excellent written, verbal communication and presentation skills
• Strong time-management and organizational skills
• Required proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.) and Keynote - proficiency in Airtable is a plus
• Proven problem-solving ability
• Ability to work successfully on a Global team, handling multiple projects and meeting tight deadlines under pressure with varying hours (Territories span across LATAM & APAC) - some evening hours may be required.
• Ideal candidate will be Portland-based (ability to work from client offices)

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.